Where to buy college apparel and merch for gifts, gameday and more
Can you smell that?
That’s the sweet smell of competition. And for whatever reason, it feels extra potent this year. Maybe it’s the deals.
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It’s been a loonngg offseason, folks. But now, we’re just a few weeks away from the first games of the 2025-2026 College Football season. Will Ohio State rise to the top again? Or will another organization knock them off their throne? There’s only one way to find out, and the journey begins in just a few days.
Looking for the best way to shop college football apparel? You’ve come to the right place. Below, we’ve included college apparel options for every playoff team, with options on hats, hoodies, half-zips, coolers, jerseys, and more.
It’s time to be true to your school. Are you ready to represent? Below, scroll to find a ton of college team apparel options from brands like Fanatics, YETI, Peter Millar, Nike, Dick’s Sporting Goods, and more.
Whether you’re a fan of the Aggies or you’re rooting for the Volunteers, there’s something in there for you.
Go team!
Best College Football Apparel
Wes and Willy NCAA Kids Short Sleeve Texas A&M T-Shirt
This stylish Wes and Willy Texas A&M t-shirt is perfect for young Aggies fans. Made from soft, breathable cotton, it offers comfort and durability for active kids. Featuring bold school graphics, it’s great for game day or everyday wear. Show off team spirit in classic collegiate style!
NCAA Classic Michigan Football
The NCAA Classic Michigan Football is perfect for tailgates, backyard games, or display. Officially licensed, it features the iconic Michigan Wolverines logo and colors. Made with durable synthetic leather, it provides a comfortable grip and lasting performance. A must-have for fans of Michigan football, young and old alike.
Michigan State Wrist Sweatbands
Stay dry and spirited with Michigan State wrist sweatbands. These officially licensed accessories feature the Spartans logo and colors. Ideal for workouts, sports, or showing team pride, they offer moisture-wicking comfort and a snug fit. Great for fans of all ages looking to add sporty flair to their gear.
Franklin Sports NCAA Kids Tennessee Volunteers Football Helmet + Uniform Set
This Franklin Sports uniform set lets kids gear up like true Tennessee Volunteers players. It includes a helmet, jersey, and pants with authentic team colors and logos. Perfect for dress-up, Halloween, or game day play. Sized for young fans, it brings big excitement to budding Volunteers supporters.
Oregon Ducks Big 10 Football Officially Licensed Pullover Hoodie
Show off your Oregon Ducks pride with this Big 10 officially licensed hoodie. Made for warmth and comfort, it features a cozy fleece interior and bold team graphics. Perfect for chilly game days or everyday wear. Celebrate the Ducks’ football legacy in a stylish, fan-approved pullover that stands out.
Illinois Fighting Illini Big 10 Football Logo T-Shirt
Support the Fighting Illini in this officially licensed Big 10 football logo t-shirt. Made from soft, quality fabric, it’s ideal for game day or casual wear. The bold Illinois logo proudly displays team loyalty. A comfortable, durable option for fans wanting to represent their team with pride and style.
Boxy Donald Duck University of Oregon Graphic Hoodie
This cozy hoodie combines comfort with a playful twist, featuring an oversized Donald Duck graphic alongside the University of Oregon’s branding. Its boxy fit offers a relaxed style perfect for casual outings or game days. Crafted from soft fabric, it’s ideal for representing the Ducks in style.
Wes and Willy Boys Georgia Bulldogs Long Sleeve Hoodie
This stylish long-sleeve hoodie is perfect for young Georgia Bulldogs fans. Crafted with comfort in mind, it features a bold logo on the chest and a warm, cozy fit. The soft fabric makes it ideal for cooler game days or casual outings, providing both style and warmth for any fan.
Retro Brand Men’s Texas Longhorns Arch Manning #16 Burnt Orange Replica Football Jersey
Show your Longhorns pride with this replica jersey, featuring Arch Manning’s #16 in classic burnt orange. The design includes vintage-inspired graphics and details, making it a must-have for fans of Texas football and the Manning family. The breathable, durable fabric ensures a comfortable fit for game day.
Texas Longhorns Comfort Colors Mascot Overlay T-Shirt
Represent Texas with this relaxed-fit t-shirt, showcasing the university’s mascot in a unique overlay design. The Comfort Colors fabric offers softness and durability, perfect for long-term wear. The earthy tones and oversized logo create a laid-back, yet bold statement, ideal for any fan of the Longhorns.
Penn State Nittany Lions Colosseum Arch & Logo 3.0 Pullover Hoodie
This sleek pullover hoodie combines style and comfort, featuring Penn State’s iconic arch and logo. The soft fleece interior ensures warmth, while the hood offers extra protection against chilly game days. A classic look with a modern fit, it’s perfect for showing off Nittany Lions pride all season long.
Notre Dame Fighting Irish College Football Playoffs 2024-25 T-Shirt
Gear up for the 2024-25 College Football Playoffs with this sleek Notre Dame t-shirt. Boldly displaying the team’s logo and playoff aspirations, it’s perfect for fans eager to support their team on the big stage. The breathable fabric ensures comfort, making it an essential piece for any Fighting Irish supporter.
Peter Millar Notre Dame Perth Performance Quarter-Zip
This performance quarter-zip from Peter Millar offers a refined, athletic look for Notre Dame fans. Made with moisture-wicking fabric, it keeps you comfortable during both active moments and downtime. The clean design and subtle logo make it a versatile choice for game day or casual wear throughout the season.
Ohio State Buckeyes Nike Vault Logo Tri-Blend T-Shirt
Celebrate Ohio State with this stylish tri-blend t-shirt from Nike. Featuring the iconic vault logo, this shirt combines a vintage aesthetic with modern comfort. The soft, breathable material makes it perfect for game days or everyday wear, while the fitted design adds a flattering silhouette for any fan.
Johnnie-O Ohio State Sully 1/4 Zip Pullover
This Ohio State Sully pullover from Johnnie-O offers a premium, preppy look. Featuring the Buckeyes logo, the 1/4 zip design is perfect for layering over casual attire. The breathable fabric ensures comfort, while the tailored fit and classic style make it ideal for both game days and everyday outings.
YETI Tennessee Cooler
This durable YETI cooler is a must-have for Tennessee Volunteers fans who love outdoor activities. Built to last, it keeps drinks and food cold for hours, whether at a tailgate, picnic, or beach day. The Tennessee logo adds a touch of school spirit, making it perfect for every Volunteer outing.
Indiana Hoosiers Colosseum Arch & Logo 3.0 Pullover Hoodie
Stay cozy while supporting the Hoosiers with this Colosseum pullover hoodie. Featuring Indiana’s signature arch and logo, this hoodie brings both comfort and style. The soft fleece interior keeps you warm, while the classic design makes it perfect for game days, campus wear, or casual outings with friends.
Desert Cactus Indiana University Baseball Hat
This Indiana University baseball hat from Desert Cactus is perfect for any fan. Featuring the iconic Hoosiers logo, it’s made from a durable, comfortable fabric that ensures a great fit. The adjustable strap and classic design make it ideal for everyday wear or showing off your school pride at games.
Blue 84 Adult 2024 Conference Champions Boise State Broncos T-Shirt
Celebrate Boise State’s 2024 Conference Championship with this bold, commemorative t-shirt. The shirt features vibrant graphics showcasing the team’s championship victory. Crafted from soft cotton, it provides all-day comfort while making sure you stand out as a proud Boise State fan on any occasion.
SMU Mustangs Colosseum Wyatt Adjustable Hat
This adjustable hat from Colosseum is the perfect way to show off your SMU pride. Featuring a bold Mustangs logo, it provides a comfortable fit with its adjustable strap. The lightweight material and relaxed design make it perfect for daily wear or for cheering on your team during games.
Peter Millar SMU Perth Performance Quarter-Zip
Crafted for both performance and style, this Peter Millar SMU quarter-zip offers a polished look for fans. The moisture-wicking fabric ensures you stay dry and comfortable, while the subtle logo and sleek design make it a versatile piece for game days, practice, or casual outings. Perfect for year-round wear.
This article was written by P.J. McCormick, New York Post Commerce Deals Writer/Reporter. P.J. is an expert deal-finder, sifting through endless brands and retailers to deliver only the best savings opportunities on truly worthwhile products. P.J. finds Prime Day-worthy deals all year long on some of our favorite products we’ve tested and our readers’ beloved best-sellers, from Wayfair furniture sales to the lowest prices on Apple AirPods. P.J. has been scouring sales for Post Wanted shoppers since 2022 and previously held positions at Rolling Stone, Pitchfork and Hyperallergic. Please note that deals can expire, and all prices are subject to change.
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