Vitamin Shoppe founder wants $89M for his Hamptons home



It turns out the secret to longevity might be a beachfront estate and your own private nine-hole. 

Jeffrey Horowitz, founder of the Vitamin Shoppe, is putting his Sagaponack, NY, compound on the market for a cool $89 million — complete with sweeping ocean views, a full arcade and a golf course he designed himself, according to the Wall Street Journal. 

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Set on 3.5 acres along one of the Hamptons’ most exclusive stretches of sand, the property includes an approximately 9,000-square-foot modern residence with eight bedrooms, an outdoor pool and a pavilion with private beach access.

Jeffrey Horowitz, founder of the Vitamin Shoppe, is listing his Sagaponack, NY, oceanfront estate for a cool $89 million. JOSH GOETZ
The estate is situated on 3.5 acres. JOSH GOETZ

It also boasts a game room stocked with pinball machines, racing simulators and air hockey tables. 

But the most unusual amenity may be the regulation-length, nine-hole golf course with views of nearby Fairfield Pond — a personal project of the golf-loving Horowitz.

Horowitz and his wife, Helen, assembled the land in the mid-1990s for roughly $2.68 million and completed the home in 1998. 

The home occupies 9,000 square feet. JOSH GOETZ
The estate boasts a rare private nine-hole golf course. JOSH GOETZ
The kitchen. JOSH GOETZ
The property is also available in two separate parcels: $75 million for the house on 2 acres and $15 million for the golf course on 1.5 acres. JOSH GOETZ

The estate is now being co-listed by Ryan Serhant and Kieran Brew of Serhant. 

The couple is offering the property as a whole or in two separate parcels: the main house on 2 acres for $75 million, and the golf course on 1.5 acres for $15 million.

According to Brew, the current price reflects a recalibration from a quiet, off-market attempt earlier this year at $125 million. 

In East Hampton, for example, an $80 million oceanfront home just went into contract, he told the Journal, adding that a neighboring Sagaponack property is listed for $85 million.

The game room. JOSH GOETZ
Amenities include a beach pavilion with private stairs, an outdoor pool and a video arcade. JOSH GOETZ
One of eight bedrooms. JOSH GOETZ
Horowitz and his wife, Helen, purchased the land in the 1990s for about $2.68 million and built the estate in 1998. JOSH GOETZ

The Horowitzes, who also maintain homes in Manhattan and on Florida’s Fisher Island, are selling because their children have grown, Serhant told the outlet.

Jeffrey Horowitz founded the Vitamin Shoppe in 1977 and sold it to Bear Stearns for approximately $300 million in 2002. He remained as CEO until 2004, later joining Vitacost.com, an online health and wellness retailer acquired by Kroger in 2014.

While the median home price in the Hamptons held steady at $1.9 million in the second quarter, sales activity rose 15%, according to William Raveis Real Estate. 

The record sale for the area remains a $137 million transaction in East Hampton in 2014, Jonathan Miller of Miller Samuel told the Journal.


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