Up to 75% off makeup
If Santa ditched the sleigh for same-day delivery, we’re pretty sure he’d be shopping the fifth-annual Amazon Holiday Beauty Event — and starting October 20th, so can you.
Think of it as the North Pole’s hottest pop-up, where your wishlist meets your cart and beauty dreams are shipped Prime — fast. With savings of up to 75% off select items, this year’s celebration is more dazzling than a disco-ball highlighter at golden hour.
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This is the ultimate beauty blockbuster. Imagine exclusive Amazon-only gift sets from skincare royalty like LANEIGE, Sol de Janeiro and Estée Lauder, rubbing elbows with makeup marvels from Charlotte Tilbury and Armani Beauty. It’s like your vanity table just got cast in a holiday rom-com and everything is glowing.
The week-long event is a soiree of sales, but you’ll find up to 75% off makeup from Oct. 20-21.
Oh, and did we mention the 48-hour rotating category flash deals? Blink, and you might miss half-off on everything from luxe fragrances to TikTok-famous grooming gadgets. From one beauty-obsessed reporter to skincare-swatchers everywhere, this event is one that proves Prime Big Deal Days isn’t the only event to look forward to in October (side note: Amazon Beauty team, your nap is waiting).
So get your cart ready, set your alerts, and tell your beauty-obsessed bestie: the Amazon Holiday Beauty Event 2025 is here — it’s time to enter your sleigh ride through self-care.
Don’t skip the Charlotte Tilbury Beauty Light Wand. Easy for a flushed bronze to contour and define, this high-end product doesn’t come with *too* much of a high-end price tag right now.
L’Oréal Paris True Match Lumi Glotion is a versatile illuminating moisturizer that enhances your natural radiance with a subtle shimmer and a lightweight, hydrating formula. Infused with glycerin and shea butter, it can be used alone, layered under makeup or applied as a highlighter to achieve a luminous, sun-kissed glow.
After trying the Pacifica Sunny Glow Bronzing Drops, there’s a splitting resemblance to a high-end version you may or may not have seen before (perhaps a zoo animal…with a trunk). Infused with vitamin C to help brighten, these soft-to-the-skin drops are a hydrant for dry skin and a beautifier for the whole day.
Meet one of my favorite eyeshadow palettes: the Anastasia Beverly Hills Soft Glam Eyeshadow Palette. This is one of the best deals I’ve seen this 14-shader on, so you better swipe it (and swipe it on your lids, too!) for 40% off.
If you’re looking for the easiest pop of shimmer to swipe on when you’re in a hurry to work or to a weekend event, the Julep Eyeshadow 101 Waterproof Eyeshadow Stick is what I swear by — in any shade. My advice? For less than $15, pick up more than one.
Say goodbye to stubborn makeup and hello to fresh, glowing skin with Garnier SkinActive Micellar Cleansing Water (aka, the magical potion that cleanses, tones, and refreshes in one swipe). It’s like a spa day for your face, minus the fuss and the rinse.
Unleash your inner Tuscan goddess with the Laura Geller Baked Tuscan Dreams Starter Kit Palette — a sun-kissed collection of six silky eyeshadows, a blush, bronzer and two highlighters that blend like a dream. Whether you’re a makeup newbie or a seasoned pro, this all-in-one palette delivers effortless, radiant looks that last from dawn to dolce vita.
Glow up like you just stepped out of a sunlit spa with Milk Makeup’s Bionic Glow Liquid Illuminator, which is your skin’s new best friend for a dewy, lit-from-within finish. Packed with hydrating snow and reishi mushrooms, hyaluronic acid and vegan collagen, this weightless, 90% natural formula blends seamlessly for a subtle, radiant glow that’s never glittery.
Bioderma Hydrabio H2O Micellar Water is your skin’s new best friend that gently sweeps away makeup and impurities while quenching thirsty skin with a boost of hydration. With its no-rinse formula and soothing, non-irritating action, it’s like a refreshing splash of water for your face — without the splash!
Looks great, feels like butter. Get ready to glow with NYX’s Buttermelt Glaze Soft Glow Tint SPF 30, your ticket to a dewy, “glazed donut” finish that lasts up to 12 hours. It’s infused with nourishing shea butter, mango butter and niacinamide (a dreamy trifecta), making it lightweight and non-greasy.
For less than $15, how can you go wrong? The Revlon ColorStay Liquid Foundation is a heaven-sent base for oily and combination skin (no shine here) and is one of the hidden gems that’s ultra-discounted during the Amazon Holiday Beauty Event.
The Original MakeUp Eraser PRO is a best-selling solution to ridding the day of all your foundation and eye makeup. It’s alcohol- and fragrance-free, too, making it a dreamboat for more reactive skin types.
It’s time to stock up on your makeup brushes, with the Real Techniques Vivid Escape Bright Eyes Concealer Set one to surely grab. For less than $10, it’s a great value, and who doesn’t love a standard concealer brush, two under-eye puffs and a full-blown sponge?
The Almay Multi-Benefit Mascara delivers four lash-enhancing benefits in one: it volumizes, lengthens, defines and conditions lashes. Infused with keratin, this hypoallergenic and fragrance-free formula is ophthalmologist-tested, making it suitable for sensitive eyes and contact lens wearers.
The Maybelline Instant Age Rewind Eraser is a multi-use concealer that effectively diminishes the appearance of dark circles and fine lines, providing a radiant and refreshed under-eye area. It offers up to 12 hours of coverage as well, blending seamlessly without settling into wrinkles.
It’s time for some Korean makeup. The TIRTIR Mask Fit Red Cushion Foundation is compact, never cake-y, and ultra-simple to apply. With an included powder puff, this less-than-$20 is alluring to pretty much everyone on the Post Wanted team.
The ELROEL Blanc Cover Cream Stick V is a Korean color-changing foundation that transforms from a white cream to a tone-matching base upon application, offering medium to full coverage with a dewy finish. Its formula contains 45,000 ppm French collagen and 20,000 ppm Volufiline, it provides up to 50 hours of hydration, SPF 50+ PA+++, and includes a dual-ended design with a detachable brush for seamless application. A winner.
The Maybelline New York Lash Sensational Sky High Mascara is one of the best drugstore mascaras you’ll find. While it wasn’t expensive to begin with, now’s the perfect time to stock up.
The Keys Soulcare Let Me Glow Illuminating Serum & Makeup Primer is your lit-from-within base, boasting a vegan formulation that’s chock-full of niacinamide. It glides on like a dream and is encased in the most elegant packaging.
Let’s give some love to the brows. The Well People Expressionist Brow Pencil comes with a spoolie brush on one side and your definer on the other, making it the perfect companion for your travels (and your makeup bag, obvi).
Want to add some flush to your cheeks? The Keys Soulcare Sheer Flush Cheek Tint is your less-than-$25 answer to natural-looking radiance, offered in a multitude of shades to best match your undertone.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.