UFC’s PPV future ‘not dead,’ Dana White says after $7.7B Paramount deal
Halt the funeral procession.
On the same day the UFC announced an earth-shattering $7.7 billion deal with Paramount, Dana White, the promotion’s CEO and president, tells The Post that pay-per-view formatted events could still fit into its plans.
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“There’s no pay-per-view involved in this deal,” White said. “Let’s say there’s a scenario –– I am involved in boxing, I am involved in slapping, I am involved in jiu-jitsu and I’m involved in the UFC –– What I love about this business is, I can lay out what we think the fights are going to be for a year, and a fight will pop up that I never saw coming. A star will pop up out of somewhere. Anything is possible. And you could do a one-off pay-per-view. I am going to be on pay-per-view this Saturday. Pay-Per-View is not dead.”
The new deal will see 13 showcase numbered events and 30 Fight Nights on the Paramount+ streaming service, with “selected numbered events” to be simulcast on CBS, per TKO’s press release.
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