Tried, tested and totally worth it
The best in beauty? We’re on it.
Page Six editors have slathered, spritzed and styled our way through 2025. And while we were impressed and delighted by several of the latest and greatest beauty buys, some favorites rose to the top.
🎬 Get Free Netflix Logins
Claim your free working Netflix accounts for streaming in HD! Limited slots available for active users only.
- No subscription required
- Works on mobile, PC & smart TV
- Updated login details daily
Our editors’ most-loved products of the year include pheromone perfume, French skincare and a lash serum that might have people asking if you’ve gotten extensions. (Some of which we even discovered through celebrity recommendations.)
Scroll on for the absolute top beauty finds to start the new year with a pretty outlook.
“I was influenced to buy this thermal brush after seeing people rave about it on TikTok and am SO glad I did. It gives me the perfect blowout look in less than 10 minutes and doesn’t fry my hair.” — Alexandra D’Aluisio, Managing Editor
“I have been using this lash serum since September, and I am not joking when I say it has doubled the length and tripled the thickness of my eyelashes. It was a very easy step to add into my skincare routine, and each tube lasts me about three months. I have been asked multiple times — even when I am not wearing any mascara — if I have lashes on.” — Brooke Parker, Commerce Partnerships Associate
“I’ve been obsessed with Medicube products for about a year now, but just discovered this diva a couple of months ago. It goes on smoothly (without the sticky feel) as the last step of my nightly skincare, dries FAST and doesn’t peel off or feel uncomfortably tight when I sleep. In the morning, it peels off in one satisfying piece and leaves a lovely glow that lasts all day. I bought a tube for all the skincare fanatics in my family for the holidays after the first time trying it.” — Brooke Parker, Commerce Partnerships Associate
“The G.M. Collin Peel toner exfoliant has been compared to Biologique Recherche’s Lotion P50, but I prefer this for my sensitive complexion. I swipe on the peel toner, and it gives me the softest skin ever, which gets brighter and more luminous with use. It also controls sebum and hydrates with a trio of non-irritating exfoliating acids, aloe and hyaluronic acid, and seems to help my moisturizer sink in better.”
“The cruelty-free skincare is a little pricey, but since I don’t use it every day, it will last quite a while — but really, it’s worth the spend for incredibly balanced, poreless skin.” — Erica Radol, Commerce Reporter
“I literally stopped a stranger in a hotel lobby because she smelled SO good and ordered her perfume on the spot. This is the most unique, clean-yet-rich scent I’ve ever tried. I get so many compliments when I wear it and have already repurchased twice.” — Alexandra D’Aluisio, Managing Editor
“Hands down the best hair product I’ve ever used. I was never a hair scrub or hair mask person, but this completely converted me. I use it once a week. It feels so luxe in the shower, and my hair looks noticeably healthier and shinier every single time. Any blowout I do after using this gets compliments, without fail.” — Brooke Matalon, Social Media Marketing Manager
“Merit’s products are so easy to use, and I recommend them to friends all the time. While I’m a longtime fan of the brand’s Martha Stewart-approved bronzer, this blush was a new addition to my routine in 2025. It melts into my skin so seamlessly and makes my cheeks look sun-kissed — even in this dreary winter weather.” — Hannah Southwick, Associate Shopping Editor
“The hairstylist behind Jennifer Aniston’s always-flawless locks launched his own hair products this year, and when I interviewed him, he told me this was his personal favorite of the bunch. After using it for the past few months, I completely understand why; it does a bang-up job of detangling, taming frizz, adding shine, and protecting hair from hot tools, all without that greasy feel and look similar products can sometimes leave behind.”
“Funny enough, I don’t even blow-dry my hair after spraying it in, and it still works great; I let it air dry overnight and then go in with my flat iron in the morning, and I swear it’s cut down my straightening time.” — Elana Fishman, Style & Shopping Director
“This is seriously the dreamiest lip product I’ve ever used. I’m not usually a lipstick girl and almost always stick to a liner and gloss, but this fully changed the game for me. The shade is the perfect flushed deep pink; it glides on like butter, and somehow makes your lips look naturally better. Plus, Hailey Bieber uses it, so I’m an instant fan.” — Brooke Matalon, Social Media Marketing Manager
“I’m a fragrance girlie, so I just added Phlur Afterglow to my collection, and it’s safe to say I do not have anything else like it. With the notes of citrus and apricot, I’m immediately hit with a sense of familiarity (because it reminds me of a scent I must have used when I was younger) but also an intensity I haven’t had before in a fragrance.”
“I love Phlur scents because of their longevity and fun magnetic applicator, but I most especially love that this is something unlike anything I’ve had from them.” — Kelly Laske, Sr. Social Media Editor
“I love Rhode blush, but I think this one has officially taken the crown. The texture is insanely creamy, the coverage is super buildable, and it gives that fresh, dewy glow that everyone wants.” — Brooke Matalon, Social Media Marketing Manager
“I’m a sucker for santal, so when I saw this Salt & Stone body wash, I knew I had to add it to my routine. It’s a luxe, expensive scent at an affordable price, and it now makes me look forward to my routine every morning. [It] has changed the game for me, and every shower now feels like I’m at a luxury hotel!” — Kelly Laske, Sr. Social Media Editor
“The product that changed my life was Mad Hippie Vitamin C Serum. It’s a little on the expensive side, but it’s so much more than your average vitamin C and packs a beautiful punch of hyaluronic acid, vitamin E and ferulic acid.”
“I had horrible adult acne for a number of years, and once that cleared, adding this to my skin regimen did wonders for my dark spots. I don’t care how much they raise the price on this, I will always buy it.” — Georgie Olmeda, Commerce Partnerships Manager
“When I wrote about how Charlotte Tilbury’s Airbrush Flawless Foundation is a real-life filter, I’d been wearing it for weeks. Months later, it’s become my ride-or-die. It’s so versatile: mix it with primer or moisturizer for a sheer look, or use it full coverage for evening. Either way, my skin looks flawless, even in selfies (without it settling into creases).”
“I also became hooked on the brand’s Life Changing Lip Mask and Magic Eye Rescue Cream, so I guess you could say I have a thing for Charlotte!” — Erica Radol, Commerce Reporter
“This is the secret weapon for second, third, fourth and honestly even fifth-day hair. Whenever my hair is looking tired and overdue for a wash, I spray this, blow it out with my Dyson, and it’s magically revived. It smells amazing and makes hair look freshly styled again. And the packaging is just so sleek.” — Brooke Matalon, Social Media Marketing Manager
“Wearing SPF every single day is so important, even during the winter — and this year, I finally found a moisturizer/sunscreen combo thick and rich enough to keep my very dry skin hydrated during the colder months. No peeling or pilling here!”
“Despite how intensely nourishing it is, the formula doesn’t feel heavy on my skin and leaves a lovely, dewy glow. And just like the brand’s Unseen Sunscreen — my go-to for hot, sweaty NYC summers — it works beautifully under makeup.” — Elana Fishman, Style & Shopping Director
“I had an in-office peel with one of my favorite Manhattan beauty docs, but it left my skin sensitive and Sahara-dry while healing. I relied on Avène Cicalfate+ for barrier protection, but my skin needed moisture.”
“Enter French skincare SVR’s hyaluronic acid serum with niacinamide that stimulates the skin’s natural defenses while flooding it with hydration for dewy, plump skin. It’s a fantastic product to layer with your other skincare when you need a moisture boost. (I’m also obsessed with the brand’s Xerial foot peel for baby-soft heels.) — Erica Radol, Commerce Reporter
“I am obsessed with the Make Beauty concealer and genuinely won’t do my makeup without it. On most days, I skip foundation entirely because this does it all. It gives my skin a healthy, glowy finish while still covering acne and redness, and somehow never looks heavy or cakey. Truly a no-makeup makeup dream.” — Brooke Matalon, Social Media Marketing Manager
“I start each day with these ice sticks I keep in my fridge. They help me wake up (even before I’ve made my latte) and feel so refreshing.” — Hannah Southwick, Associate Editor, Page Six
“I’ve written about this mascara many times on this very website, so I’ll keep this brief. While I’ve tried so many options over the years, this is by far my favorite. Someone once even asked me if I was wearing false lashes.” — Hannah Southwick, Associate Editor, Page Six
“As a perfume aficionado, I fell in love hard a few times this year: Kai’s celeb-loved summery white floral, Tom Ford’s seductive Oud Voyager, and the addictive Bond No. 9 New York Chic, which I waxed poetic about when it debuted, and will always be on my dresser.
Another one that captured my attention is from Brazil’s oldest pharmacy and perfumery, Granado’s Baunilha & Açafrão (vanilla & saffron). The saffron is so unique, and the vanilla is creamy but not sweet, with mid-notes of jasmine and citrus for a daily spritz that has me smelling myself all day. This 40% off set is an ideal way to try the bath and body products for layering.” — Erica Radol, Commerce Reporter
“A beauty product that has absolutely changed the game for me in 2025 is the Skin by Ella Rose bronze crèmes, specifically the shade fawn. I had been looking for a more neutral-toned contour stick, and [this] exceeded my expectations — and it goes on like butter.”
“The applicator is unique and sharp, so application is easy and actually makes contouring fun. Ella Rose’s bronze crème melts into my skin, and it has now been added to my list of cult favorites.” — Kelly Laske, Sr. Social Media Editor
“For the first three-and-a-half decades of my life, I never used an eye cream. Then, as I crept closer to 40, I started to notice puffiness and circles that weren’t there before; the joys of aging, right? I still think most eye creams don’t do all that much, but I’ve actually seen a real difference since I started using this one.”
“It’s made with growth factors and peptides to boost collagen and elastin production, plus caffeine to calm puffiness. It’s definitely pricey, but a little goes a long way. Also, it’s always a good sign when people much older than you are recommending a product like this; on TikTok and Reddit, I’ve seen a lot of 50- and 60-somethings raving about it, not just Gen Z influencers.” — Elana Fishman, Page Six Style & Shopping Director
“Like my colleague Brooke, Violette_FR’s lip colors have become a makeup bag staple for me. So when the French ‘It’ girl brand launched the new Plume Lip, I had to try. It’s gorgeous: weightless on lips and long-wearing — in a modern, imperfect way, rather than the harsh liquid lipsticks of the past. My go-to shade is Syrah Fumé, which looks bold but can be soft when blotted, giving you options on how to wear it.” — Erica Radol, Commerce Reporter
“I went through some hairline hair loss in my mid twenties from dyeing my hair and, if I’m honest, stress. I didn’t know where to turn and finally went back to the dandruff shampoo from my childhood because it had a secret little ingredient that helps with hair loss — Ketoconazole!”
“It has a medicated scent, and a weird metallic blue color, but I swear it’s the only thing apart from calming the hell down and eating right that has allowed my hair to grow back thicker and healthier in those spots where it fell out.” — Georgie Olmeda, Manager, Commerce Partnerships
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.