TikTok’s trendiest finds for the coziest season yet

Fall is in full swing, and TikTok is becoming the go-to destination for audiences looking for inspiration to celebrate the season in style — from your FYP page to real life.

From Halloween costumes, decor and spooky recipes to Thanksgiving meal ideas, festive outfits and holiday shopping must-haves, TikTok offers a wealth of trending ideas to help audiences plan, create and shop smarter. With a scroll and a tap, users can unlock a treasure trove of seasonal content that’s equal parts entertaining and practical, making it easier than ever to prep for fall with flair.

This year, TikTok is setting the tone for everything fall, and the trends are as creative and cozy as a PSL (Pumpkin Spice Latte, for those that don’t know) on a crisp October morning.

Trend 1: Fall Outfit Planning

One of the biggest shopping trends taking over the platform right now is “fall outfit planning,” where creators showcase capsule wardrobes, layering hacks and must-have pieces for transitioning from warm afternoons to chilly evenings. Think chunky knit sweaters, oversized scarves and leather boots —especially in shades like burnt orange, deep burgundy and forest green. The #coquetteaesthetic is also enjoying a seasonal twist, with users pairing romantic silhouettes with fall staples like plaid skirts, tights and Mary Jane shoes.

Trend 2: DIY Halloween Costumes

Another standout trend dominating feeds is DIY Halloween costumes. TikTok’s imaginative creators are sharing unique, budget-friendly costume ideas that go far beyond store-bought basics. From fairycore witches to even “outdated” pop culture references (hello, Barbie and Oppenheimer mashups), users are turning to TikTok for tutorials on how to recreate these looks using thrifted items, household supplies and a healthy dose of hot glue.

The best part? TikTok Shop is making it easier to gather all the supplies in one place — often with exclusive deals and discounts for new users, including up to 40% off their first purchase.

Trend 3: Cozy Home Decor

When it comes to home decor, TikTok is bringing the cozy, spooky vibes in full force. The #fallhomedecor hashtag is filled with mood boards of aesthetic front porch setups — complete with hay bales, carved pumpkins and plaid throws — alongside mini tutorials on how to create the perfect autumnal tablescape for Halloween parties or Thanksgiving dinners.

Trending items include LED faux candles, ceramic pumpkin jars and earthy-toned wreaths, many of which can be shopped directly through TikTok Shop. For creators and viewers alike, the line between inspiration and action is shorter than ever.

Trend 4: Fall Food Ideas

Fall food content is also booming, offering up everything from pumpkin spice cookie recipes to elevated Friendsgiving dishes. On the spooky side, viral recipes like ghost-shaped pizzas, black cocoa cupcakes and edible witch fingers are flooding For You pages, giving Halloween hosts creative (and creepy) snacks to impress their guests.

Meanwhile, meal-prep lovers are loving the #fallrecipes trend, where creators batch-cook comforting dishes like butternut squash soup, baked pasta and roasted vegetable bowls — all perfect for those chilly fall evenings. TikTok Shop even helps streamline the process by offering curated cooking tools and kitchen gadgets, including seasonal bakeware and mini waffle makers in festive shapes.

Thanksgiving planning is also getting a major upgrade thanks to TikTok’s endless scroll of inspiration. Creators are sharing not just recipes, but full hosting guides, from tablescaping ideas and timing tips to playlists and guest favors. The “thanksgiving outfit” tag is gaining traction too, with users posting lookbooks that balance comfort and style — think knit dresses, shackets, and stretchy waistbands (for obvious reasons).

As users discover these videos, they can instantly shop creator-linked items, often at discounted prices thanks to TikTok Shop perks, making the platform a one-stop destination for holiday prep.

Table 5: Pre-Holiday Shopping Hauls

One especially hot trend is the rise of “shoppable hauls,” where creators showcase everything they’ve bought for fall — from cozy loungewear to skincare, candles and even early holiday gifts. These hauls often highlight TikTok-exclusive finds or viral must-haves that are hard to resist once you see them in action.

Viewers not only get firsthand reviews, but can tap through to shop the exact items with ease. With TikTok Shop offering up to 40% off for new users, there’s never been a better time to grab those trending pieces before they sell out.

For those thinking ahead, TikTok is also the perfect place to start holiday shopping early. The #GiftTok hashtag is already buzzing with creator-curated gift guides for every kind of recipient, whether it’s your “coziest friend,” “tech-obsessed brother,” or “mom who has everything.”

These guides often mix trending products with personalized, thoughtful picks that can be found right on the app. With fast shipping, built-in reviews, and exclusive discounts, TikTok is turning the usual holiday shopping grind into a more fun and efficient experience.

The bottom line

Ultimately, TikTok is a cornerstone of trends, but it’s also where they come to life. Whether you’re decking the halls with ghost lights, planning a viral-worthy Friendsgiving or scoring the season’s hottest looks without leaving your couch, the app offers an all-in-one platform to discover, create and shop fall in style.

With content tailored to every kind of fall enthusiast and seamless access to must-have products through TikTok Shop, it’s never been easier — or more fun! — to turn seasonal inspiration into action.

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Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.