The Farmer’s Dog launches annual event and year-long food giveaway

The Farmer’s Dog, known for revolutionizing pet nutrition with freshly-made, human-grade meals tailored for dogs, is rolling out something big this fall.

The brand, which has built a loyal following by delivering real food directly to dog lovers, is launching its first-ever annual Dog Person Day event on September 24! A celebration of the bond between people and their dogs, it’s a very smart way for the brand to deepen their relationship with current customers as well as  invite new ones into the fold. Celebrations start on September 21st and go until the 28th. 

During that week, The Farmer’s Dog is offering an irresistible giveaway. Two chances to win a year’s worth of free food: one for new or returning customers who start a subscription during the event window; and another for existing subscribers. That’s right — an entire year of human-grade, vet-formulated dog food, totally on them! No purchase necessary. Terms apply.. And, hurry because the offer ends on Sept. 28, so take advantage while you can.

Additionally, The Farmer’s Dog is offering 50% off your first box, making this the time to save big on your pup’s food.

Everything is pre-portioned and shipped to your door, making life easier for pet parents and better for pups. In a market that’s increasingly filled with boutique pet food brands, The Farmer’s Dog stands out not just for its product but for the way it shows up for the dog community.

If you’re unfamiliar with The Farmer’s Dog, here’s a quick catch-up: the company was founded by two dog lovers on a mission to help dogs everywhere live long, healthy, happy lives. The food is developed by on-staff board-certified nutritionists and made with real meat and vegetables to human-grade safety standards. It’s gently cooked to deliver the nutrients your dog needs without the ultra processing. Plus, it comes pre-portioned based on your dog’s unique needs.

Everything is shipped to your door, on a schedule that works for you, making life easier for pet parents and better for pups. In a market that’s increasingly filled with boutique pet food brands, The Farmer’s Dog stands out not just for its science-backed product and world-class customer service, but for the way it shows up for the dog community.

How to enter

Getting in on the action is refreshingly easy. If you’re new or returning to The Farmer’s Dog and you subscribe between Sept. 21 at 12:00 a.m. ET and Sept. 28 at 11:59 p.m. ET, you’re automatically entered. If you’re already a customer as of September 20, you’re in the running as well. There’s also a no-purchase-necessary option available. See official rules for details.giveaway period.

Why this matters

There’s more heart baked into this campaign than just free food. The Farmer’s Dog is also partnering with multiple rescue organizations during the event window and beyond, specifically between Sept. 21 and Oct. 4 to offer a special adoption incentive. If you adopt a dog through one of their participating featured rescue partners, new customers will receive a free first box of food and up to $300 in credit toward future orders. Existing customers that adopt a new addition to their family will have the credit added to their account. It’s a win for the adopter, the rescue, and the new pup. No purchase necessary. Terms apply.

This campaign is a meaningful extension of the brand’s identity, and it says a lot about how it views its role in the pet ecosystem. The Farmer’s Dog isn’t merely selling food; it’s inviting dog lovers to participate in a lifestyle that’s about better care, informed choices and community values. Rather than bombard potential customers with hollow advertising, they’re using this event to build real goodwill: supporting shelters, offering free and discounted food and giving back to those already part of the pack. It’s smart marketing, but it also feels like genuine advocacy.

Plus, let’s not pretend dogs don’t know the difference. That moment when your pup sniffs something in the kitchen and realizes it’s for them — the head tilt, the wiggling, the instant focus — that’s the kind of joy The Farmer’s Dog wants to bring into your home. This event taps into that: food as a love language, as care, as quality of life. It’s one part sweepstakes, one part social good, and all parts dog-obsessed.

So whether you’re a longtime fan of the brand, a curious newcomer, or someone who just loves a good story about food, dogs and a company doing things differently, The Farmer’s Dog’s first annual Dog Person Day event is worth a look. So mark September 24 on your calendar. And be on the look out for all the ways Dog Person Day is introducing real, fresh food to a bunch of very lucky dogs.