Taylor Swift’s Popflex favorites are on sale for Fourth of July
Talk about a major flex.
Popflex shot to viral fame after Taylor Swift was spotted in several of its signature styles — and while the activewear brand rarely holds sales, everything on the site is 20% off for the Fourth of July.
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The Grammy winner’s collection includes the Pirouette Skort, which she wore to play pickleball in her her #ForAFortnightChallenge video on YouTube Shorts last spring.
“Taylor loves princesses and castles and love stories,” Popflex founder Cassey Ho previously told Page Six Style, saying she suspects Swift was “drawn to the femininity and the romantic-ness” of the whimsical style.
The pop star wore the same skort while rehearsing for the Eras Tour in her “I Can Do it With a Broken Heart” music video, styling it with the matching Popflex Corset Bra (which also on sale right now).
Swift was spotted wearing the brand’s maroon-hued Twirl Skort in another clip from the video, too.
“To have my favorite artist wear my designs is beyond a dream come true,” Ho told us earlier this year.
“Her stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized the brand.”
So while we didn’t score an invite to any of Swift’s famous Fourth of July bashes in Rhode Island, stocking up on Popflex pieces might just be the next best way to spend the long weekend.
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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.