Start the presses! New York Post will expand to LA with launch of The California Post

The New York Post is going Hollywood.

The nation’s most popular tabloid will launch The California Post early next year – delivering its brand of fearless, common-sense journalism and legendary headlines at a critical juncture for the Golden State.

“Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated,” said Robert Thomson, CEO of The Post’s parent company News Corp.

“We are at a pivotal moment for the city and the state, and there is no doubt that The Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit.”

The new publication will be headquartered in Los Angeles and feature a robust staff of editors, reporters and photographers dedicated to covering news, entertainment, politics, culture, sports and business – all with a distinctly California perspective.

The California Post will be supported by the team in New York providing national and international news.

The content will appear in both a daily print edition and will have its own dedicated homepage for Californians with stories being published across multiple other platforms, including video, audio and social media.

Veteran journalist Nick Papps will take the reins as editor in chief, bringing nearly two decades of experience. He has helped drive editorial and commercial success at multiple publications, including as News Corp Australia’s West Coast Correspondent for nearly three years when Papps was based in LA.

The new venture from The New York Post Media Group – home to The Post, Page Six and Decider – will also expand the oversight of New York Post Editor in Chief Keith Poole.

“He will now be responsible for covering not just New York, but California, the US, the world and perhaps, Mars,” Thomson quipped.

Poole has made The Post, founded by Alexander Hamilton, a must-read not just in the Big Apple but across the country – and even in the halls of the White House, where President Trump keeps a framed copy of the newspaper’s front page outside the Oval Office.

The cover, or “wood” in Post parlance, features Trump’s infamous mugshot taken after he was booked into Georgia’s Fulton County Jail in Georgia 2023.

“This is the next manifestation of our national brand,” Poole said. ”California is the most populous state in the country, and is the epicenter of entertainment, the AI revolution and advanced manufacturing — not to mention a sports powerhouse. Yet many stories are not being told, and many viewpoints are not being represented.”

The launch is timed to coincide with a high profile period for the Bay Area and LA. Not only are there elections being held in 2026, including for California Governor, but the state will host matches during next year’s World Cup, and LA will welcome the Summer Olympics in 2028.

The Los Angeles area, recently ravaged by wildfires and facing critical rebuilding issues, has a population of 13 million. 

It is home to the second largest concentration of Post readers, with 3.5 million monthly unique visitors to its web properties — and 7.3 million across the state. 

“With The California Post, we will bring a common-sense, issue-based approach to metropolitan journalism,” Poole said.

“We’ll tell the stories that our readers care about the most, but others overlook, and we’ll do so with clarity and our trademark conviction.”

The Post brand, influence and reach with The Post Digital Network, which includes NYPost.com, PageSix.com and Decider.com, attracted 90 million unique visitors in June. About 90% of Post digital readers already live outside of the New York media market.

“Our content is read everywhere from the corner store to the corner office,” said Sean Giancola, CEO of New York Post Media Group.

“We are trusted by millions for our direct and plain-spoken approach to news, and The New York Post has been the voice of the people in New York for 200 years. California is a vibrant, dynamic market where our unique journalistic ethos will resonate and engage audiences in meaningful ways.”

• We’re hiring! If you are a reporter, editor or audience development professional, especially in the Los Angeles area, and looking for an opportunity to have an impact in the state of California, the team is in the process of staffing its LA-based operations. If you are interested in applying for a role at The California Post, please visit the New York Post Media Group’s Careers site: careers.nypost.com/.