Sol de Janeiro’s Bum Bum Cream 2-pack is 20% off

The scent of summer has found its way into Amazon’s biggest sale of the year, and beauty lovers everywhere are buzzing.

Sol de Janeiro’s Brazilian Bum Bum Cream Set is one of the most talked-about Prime Day steals — and for good reason. For 20% off during Amazon Prime Day, this cult-favorite body care bundle is being scooped up by fans and first-time buyers alike (as it should be). It’s not your typical moisturizer, either. It’s a full-blown trip to your piña-colada-sipping tropical resort.

In short, it’s an experience, wrapped in a golden jar and sealed with buttery bliss.

Sol de Janeiro Brazilian Bum Bum Cream Set — Amazon

For those unfamiliar with the phenomenon, Brazilian Bum Bum Cream is a rich, fast-absorbing body moisturizer powered by guaraná extract — an Amazonian plant packed with caffeine. After reviewing practically the entire brand, I can attest that this holy-grail item is worth the hype.

The formula also features cupuaçu butter and coconut oil, ingredients known for their skin-softening properties. But beyond the hydration benefits, it’s the fragrance that turns first-time users into lifelong devotees: warm pistachio, salted caramel and vanilla notes linger on the skin for hours, making it as much a perfume as a lotion.

Prime Day kicked off on July 8 and lasts until July 11, and this set is definitely one of the best Prime Day beauty deals offered right now.

The celebrity seal of approval has only fueled the frenzy. Blake Lively, Selena Gomez and Hailey Bieber are among the high-profile names who’ve made this cream a mainstay in their skincare routines.

The set being offered on Amazon includes not only the standard-size cream but also travel-friendly companions that enhance the fragrance and hydration experience. So yes, I’ll be shopping this two-piece set and be taking the graceful mini on my Hawaiian honeymoon this September.

Layering the cream with its matching body mist or shower gel intensifies the signature Cheirosa ’62 scent and makes the daily routine feel like a spa-worthy escape.

If you love indulgent scents, smooth skin, and that golden-hour glow, this is your moment. While it’s 20% off, I can say with full certainty that this twin pack is the most dynamic duo Prime Day has to offer.

Use promo code NYPOSTAB10 to save 10% on top of Prime Day deals. Valid on these ASINs only from July 8 through 11 at 11:59pm PST, for Prime members on Amazon.com (US region).

Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Do Prime Day deals change?

Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don’t last forever!

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

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