Shop the Oura Ring 4 on sale for Amazon Prime Day

The Oura Ring 4 is finally on sale for Amazon Prime Day, and listen — if you’ve been lurking on the product page, casually “adding to cart” and then closing the tab in a responsible panic, this is your sign.

The sleek little health tracker that everyone from wellness obsessives to postpartum moms to Silicon Valley sleep nerds swears by is actually on sale for the first time ever. It’s less than $300 right now in an array of colors.

Let’s just say it: the Oura Ring is kind of magic. I’ll admit, I was a skeptic at first, but I’ve been enjoying seeing my health stats in real time. Not in a “tracks your steps and makes you feel vaguely guilty” way, but in a “whispers your body’s deepest secrets while you sleep” kind of way.

It quietly gathers over 30 biometric signals, including your heart rate variability, your body temperature trends, your SpO₂ levels even your respiration, and then packages all that data into these ridiculously intuitive scores. One ring to rule your nervous system, essentially.

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What makes the Oura Ring so captivating is how unassuming it is. There isn’t a glaring screen or a million vibrations. No chaotic alerts mid-meeting telling you to breathe, either (we know, Apple Watch). It just sits there.

What’s more, it tracks your sleep and readiness like a quiet overachiever, helping you figure out whether you should crush a workout or go back to bed. Honestly, most of us need that kind of best friend.

And this isn’t just a glorified step counter with a superiority complex. The Oura Ring 4 comes with upgraded sensors that make it feel less like a wearable and more like a private wellness lab strapped to your finger. The insights are rich, the data is wild (like, “why do I breathe differently on Mondays?” wild) and the daily Readiness Score is one of my favorite features. If the Apple Watch is a helicopter parent, the Oura Ring is a cool therapist with great boundaries.

This sale matters because Oura hardly goes on sale. The brand has held its prices like a sacred oath, making this Prime Day drop feel like some sort of stylish anomaly in the Matrix. So, you’re scoring a great deal.

Now, yes, there is a small catch. To unlock all the juicy, advanced insights — including menstrual cycle predictions, stress recovery timelines and personalized recommendations— you’ll need a $5.99/month membership. But even without it, you still get a solid chunk of functionality: sleep tracking, activity scores and the all-important readiness analysis. Think of the membership as your VIP pass to body literacy. Or, skip it and keep things casual. No pressure.

What’s also worth celebrating is how good this thing looks. The finish options are low-key stunning, from matte Stealth to an alluring Rose Gold that says, “I care about my wellness and my jewelry game.” You could wear it to a black-tie wedding or a sweaty spin class and it would feel equally at home. Basically, it’s the little black dress of wearables.

If you’re waiting for Black Friday, don’t. This might be the best deal we’ll get all year — and Oura is known for playing hard to get. Prime Day is the rare window when sleek, science-backed, designer-grade health tech becomes even slightly accessible. Translation: now is the time to pounce, before it returns to its usual throne of full-price inaccessibility.

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Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

Use promo code NYPOSTAB10 to save 10% on top of Prime Day deals. Valid on these ASINs only from July 8 through 11 at 11:59pm PST, for Prime members on Amazon.com (US region).

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For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

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