Shop the new PUMA x Squishmallows collab

Just when you thought your sneaker rotation couldn’t get any cozier, PUMA and Squishmallows are back — and they’ve brought the full Squad with them.

In a follow-up to their debut partnership, the two cult-favorite brands have returned with an even more playful, plush-ified drop that blurs the lines between comfort and culture. This is both a full-blown sneaker release and a sensory experience, which we’re all here for.

In short, it’s a tactile celebration of softness reimagined through PUMA’s most iconic silhouettes. Each shoe in the new PUMA x Squishmallows collection takes inspiration from seven beloved characters in the Squishmallows universe, transforming fan-favorite kicks into walking tributes to these cuddly icons.

Think: pastel hues pulled straight from your favorite plush toy, fuzzy textures that look — and feel! — like a warm hug, and character details so accurate, you’ll half expect your shoes to squeak. From Cam the Cat’s cool neutrals to Fifi the Fox’s electric flair, every pair is a love letter to softness and self-expression.

But this collab is more than just cute aesthetics. At its core, it’s a strategic fusion of nostalgia, community and style — a bold move by PUMA to tap into the ever-expanding lifestyle appeal of Squishmallows, whose squishy charm has captivated everyone from Gen Z collectors to adult comfort-seekers.

In a fashion landscape that’s leaning harder into personality-driven drops, this collection delivers something truly original: sneaker culture, with a side of serotonin.

It also marks a shift in how brands are thinking about “fun” in fashion. While high-end streetwear often leans into moody minimalism, the PUMA x Squishmallows collab makes the case for maximal joy. Each shoe feels like a character study, carefully designed to embody the spirit of its Squishmallow muse while remaining unmistakably PUMA.

Squishmallows and PUMA are back once again to bring you the world’s most ultra-soft-inspired collab. Introducing the one that started it all: Cam the Cat. The Easy Rider Cam is for true fans of this calico companion, featuring a custom lace charm, unique Cam graphics and a multi-color Formstripe that resembles Cam’s signature spots. 

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This PUMA x Squishmallows collab is a real sweet treat. Meet the Palermo Maui: inspired by the sweetest Squish you’ve ever met, these Palermos are covered in all things Maui, clad with a pineapple pattern on the Formstripe, a lace charm of Maui herself and custom graphics all over. 

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Below, find other shoes to shop now that are part of the PUMA x Squishmallows collab:

Rebound Layup SL Graciela

Find your inner peace with these shoes inspired by yoga-loving Cactus Graciela. This special edition of the Rebound Layup has a custom Graciela lace charm, flowers details and Graciela’s prickly pattern on the upper.

Carina 3.0 Ingred — Available in PUMA stores

This special pair of the Carina 3.0 is all about Ingred with a custom lace charm, cow-spotted Formstripe, and tie-dye details on the upper.

Rebound Femme Junie — Available in PUMA stores

Ever laugh so hard your sides split? Then you know how Junie feels. Here, she gets her own pair of the Rebound Femme in multiple shades of banana yellow and a custom Junie lace charm right on top. 

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