Save on Sarah Jessica Parker’s ‘holy grail’ RoC skincare at October Prime Day

With less than 24 hours left to shop this skincare sale, it’s time to RoC and roll.

Amazon’s hottest Prime Big Deal Days markdowns include over 25% off RoC Retinol Correxion Line Smoothing Eye Cream — a product Sarah Jessica Parker loves so much, she once said she’s “never without it.”

“A true holy grail product for keeping my under eyes smooth,” she raved in an Instagram post with the brand last year, saying she keeps it with her “at home, at work, and during summer travel.”

ROC Retinol Correxion Line Smoothing Eye Cream in a box and tube, 0.5 fl. oz. — RoC

Back in 2018, Kim Kardashian featured the same RoC line’s Deep Wrinkle Night Cream on her now-defunct blog as one of her favorite drugstore skincare products, writing, “You can still find really effective skincare items without having to spend a lot of money.”

RoC Retinol Correxion Deep Wrinkle Night Cream — RoC

If you couldn’t help but wonder what other RoC products are in Parker’s arsenal, the “Sex and the City” star has also name-dropped the Multi Correxion Revive + Glow Daily Serum, which is currently almost 30% off.

Page Six Commerce Reporter Erica Radol is a fan, too, writing: “The lightweight serum absorbs quickly, is gentle on my sensitive skin — and within days, I had a bouncier, brighter complexion.”

RoC Multi Correxion Revive + Glow Daily Serum — RoC Skincare

The French drugstore brand’s Revive + Glow line also includes a top-rated eye balm, which even earned a stamp of approval from Kris Jenner’s go-to makeup artist, Ash K. Holm.

“This is an industry secret that you need to know about,” she said in a partnered Instagram post, dubbing it her “fix-it stick.”

RoC Multi Correxion Revive + Glow Eye Balm with Vitamin C, shown as an eye balm stick, a box, and a sample packet.

Bethenny Frankel’s also put plenty of the brand’s products to the test — and even called the Retinol Correxion Line Smoothing Night Serum Capsules the “richest drugstore serum.”

RoC Retinol Correxion Line-Smoothing Night Serum. — RoC Skincare

Whichever catches your eye, just be sure to shop fast before these — and the rest of the can’t-miss Prime Day beauty deals — disappear.

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Prime Big Deal Days FAQs, answered

When is Prime Big Deal Days?

Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.

When does Prime Big Deal Days end?

Calling all chronic procrastinators: Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT.

Do you have to be a Prime member to shop?

Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Prime Day vs. Prime Big Deal Days: What’s the difference?

For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.

What deals are worth shopping during Prime Day?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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