Omnicom’s $13.5B deal for rival Interpublic gets FTC greenlight


Omnicom’s $13.5 billion acquisition of rival Interpublic can move forward on the condition that the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the Federal Trade Commission said Monday.

The deal would still allow individual advertisers to specify where their ads are shown, according to the agency.

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Omnicom Group stock information displayed on a New York Stock Exchange monitor.
Omnicom struck a $13.25 billion all-stock deal in December to buy rival Interpublic Group, creating the world’s largest advertising agency. Bloomberg via Getty Images

Illustration of the IPG logo on a smartphone screen.
The deal would still allow individual advertisers to specify where their ads are shown, according to the agency. SOPA Images/LightRocket via Getty Images

Spokespeople for the companies did not immediately respond to requests for comment.

Omnicom struck a $13.25 billion all-stock deal in December to buy rival Interpublic Group, creating the world’s largest advertising agency.


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