Naomi Osaka debuts bedazzled hair and matching Labubu at US Open 2025

Naomi Osaka didn’t just play under the lights — she sparkled.

The two-time US Open champion, 27, made a racquet at her first-round appearance at the tennis tournament Tuesday night, hitting the court in an array of custom bedazzled accessories and a glittering Nike outfit.

Osaka made her grand entrance in a ponytail adorned with a dozen jeweled red roses, matching headphones and a crystal-covered Labubu doll cheekily nicknamed “Billie Jean Bling.”

Osaka’s longtime hairstylist Marty Harper styled her braids and ponytail while the blinged-out accessories came courtesy of A-Morir, the luxury eyewear and accessory line by designer Kerin Rose Gold.

The sparkling roses were 3D printed, per the brand’s Instagram, and the crystal-covered headphones featured metal roses imported from Japan.

Her Labubu even had a crystal-covered blue racquet to match her own, with A-Morir selling similar charms (without the custom tennis tie-in) for $495.

The label is no stranger to statement sparkle, having created bespoke crystal-laden pieces for stars like Beyoncé, Jennifer Lopez, Rihanna, and Chappell Roan, the latter of whom rocked A-Morir rhinestone-encrusted coat and shoes on the 2025 Met Gala red carpet.

After winning the match against Belgian opponent Greet Minnen 6-3, 6-4, Osaka told reporters she started conceptualizing the glittering look with her glam team a few weeks ago.

“I was like, ‘Do you think this is possible?’” she said. “We kind of just toss ideas around. Obviously, the outcome is way better than I could have imagined.”

Of the full outfit, which included a coral-red zip jacket, matching crystal-studded tank top, and voluminous bubble-hem skirt, she explained the design process began much earlier.

“It was really elaborate, because the crystals are really hard to do on a performance outfit,” the No. 23-seed said. “I just thought it would be really fun to do a New York under the lights. I’m glad that my first match was a night match, because this outfit was really fun to play. This is my night outfit, so hopefully I’ll wear my day outfit next time.”

She removed the waist-length ponytail for the game, playing with her hair in a braided bun.

“I did always know I was going to take the hair off, because it is really heavy,” she explained. “There were a couple of times that I played in braids, and even that was kind of borderline. So yeah, I just did it for the presentation.”

At last year’s tournament, the tennis pro leaned on bows and ruffles as nods to femininity, resilience, and her Japanese heritage, wearing two custom looks from Ambush’s Yoon Ahn, created in collaboration with Nike.

She didn’t skimp on accessories then, either, pairing the ensembles with ruffled Beats headphones and a smattering of pearls adorning her hair.

“I wouldn’t automatically associate myself with being girlish when I’m on the court, but I tend to gravitate toward really beautiful and cute things,” Osaka told The New York Times of her Harajuku-inspired ensembles. “I think there’s something quite cool in making that an emphasis, especially here in New York. In New York, the tennis court is more like a stage.”