McDonald’s CEO shares favorite menu item in fan tournament
The McDonald’s boss is lovin’ it.
The chain’s CEO Chris Kempczinski has revealed which menu item is his personal favorite at the fast-food giant.
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In a video posted to LinkedIn, Kempczinski participated in a “McDonald’s Menu Item Tournament,” where someone asked him to choose between some of the popular menu items to determine which is his No. 1 choice.
Items he was asked about included the Egg McMuffin, Big Mac, World Famous Fries, McCrispy chicken sandwich, Filet-O-Fish, Chicken McNuggets, McCrispy Strips, Vanilla Cone, Apple Pie, Quarter Pounder with Cheese (QPC) and Snack Wrap.
The ultimate winner in the end was the beloved Snack Wrap, which features one of McDonald’s new McCrispy Strips, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla.
When asked to choose between the Egg McMuffin and the Big Mac, Kempczinski chose the Egg McMuffin.
Despite the Snack Wrap ultimately pulling off the top spot, Kempczinski chose McDonald’s fries the most among tournament match-ups, beating out the Egg McMuffin, McCrispy and Filet-O-Fish before losing out to to Chicken McNuggets.
Chicken McNuggets continued to knock McCrispy Strips out of the competition, but was beaten by the Vanilla Cone.
Vanilla Cone was then chosen over the Apple Pie. But he chose the QPC over the Vanilla Cone.
The final pairing was the QPC and the Snack Wrap — and Kempczinski ended the tournament with the Snack Wrap as the winner.
The Snack Wrap returned to McDonald’s menus nationwide on July 10 after nearly a decade of it not being on the menu.
In this iteration, it comes in two different flavors:
- Ranch Snack Wrap: The fan-favorite item features a McCrispy Strip with shredded cheese, shredded lettuce, all brought together, a creamy Ranch sauce, wrapped in a soft tortilla.
- Spicy Snack Wrap: McDonald’s said this wrap is “back and hotter than ever.” It features a McCrispy Strip with shredded cheese, shredded lettuce, and a Spicy Pepper sauce, wrapped in a soft tortilla.
Both versions of the Snack Wrap cost $2.99.
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