Laifen is elevating your getting-ready routine with newness at CES

The Consumer Electronics Show (CES) is famous for its sensory overload. Screens scream, prototypes whir, and every brand insists it’s reinventing the future.

Walking into Laifen’s space this year felt like stepping out of that noise and into a well-designed exhale. Instead of chasing spectacle, the global lifestyle tech brand leaned into something far more compelling: the quiet, everyday moments we repeat without thinking, and how much better life feels when those moments are done well.

Laifen returned to CES 2026 with the confidence of a brand that knows exactly who it is. Its philosophy, “every detail, crafted for life,” wasn’t plastered on walls for effect. It was embedded into the experience itself. The booth felt less like a tech demo and more like a modern lifestyle vignette, one where brushing your teeth, drying your hair, or getting ready in the morning is treated with the same care as a luxury ritual.

It was personal care, but elevated, intentional, and refreshingly human.

At the core of Laifen’s showcase was the debut of its newest products: the Wave Pro Electric Toothbrush, the Mini Hair Dryer, and the Swift 4 Hair Dryer. None of them scream for attention, but rather, they win you over slowly, through smart design choices, thoughtful engineering, and an understanding that the best technology doesn’t complicate your life; it slips seamlessly into it.

The Wave Pro Electric Toothbrush is a perfect example of that mindset. On the surface, it’s impressively advanced, combining oscillation and vibration technology for the first time in a single toothbrush. With 60-degree oscillating motions and up to 66,000 vibrations per minute, it delivers a deep clean that still feels gentle and controlled.

But what makes it compelling isn’t the specs; it’s how intuitively it behaves. Inspired by the dentist-recommended Modified Bass technique, the Wave Pro offers Daily Clean and Deep Clean modes, each with adjustable intensity levels that adapt to real people with real brushing habits.

Even better? There’s a smart pressure sensor that gently alerts you if you’re brushing too hard, protecting gums without turning the experience into a lecture. Custom-designed brush heads balance softness with plaque removal, and the battery lasts up to 70 days, which is a cutting-edge way to brush your pearly whites at night. For those who like a little data with their dental care, the Laifen App offers personalized brushing reports and guidance, but it never feels intrusive. It’s there when you want it, invisible when you don’t — and that balance is Laifen’s gold star in personalized routines.

Hair care has always been Laifen’s home turf, and the brand used CES to show how much it has refined its approach. The Mini Hair Dryer is proof that smaller doesn’t have to mean weaker. It’s 33% smaller and 27% lighter than previous models, yet still powered by a 110,000 RPM brushless motor.

This is a dryer designed for real life, not just perfect bathrooms. It’s for gym bags, weekend trips, and cramped hotel counters. Despite its compact size, it delivers smooth, salon-quality results, making it the kind of product you didn’t know you needed until you tried to live without it.

Then there’s the Swift 4 Hair Dryer, the latest evolution of Laifen’s premium line and arguably its most polished offering to date. Powered by a fourth-generation high-speed brushless motor running at 115,000 RPM, the Swift 4 feels powerful without being aggressive.

It’s designed to work seamlessly with essential oils, helping hair feel nourished and manageable rather than just styled. It’s crafted from a durable blend of PC, ABS, and aluminum alloy, so it has a satisfying heft that signals quality without sacrificing comfort. This is a dryer for people who care not just about how their hair looks when they leave the house, but how it feels hours later.

What sets Laifen’s CES presence apart? Its embrace of creativity alongside engineering. The brand’s collaboration with Spanish artist Martin Sati transformed Wave toothbrushes into one-of-a-kind art pieces, blending digital precision with analogue painting techniques. Seeing everyday objects turned into expressive works of art was a subtle but powerful reminder of Laifen’s ethos. These are tools meant to be used daily, yes, but they’re also objects meant to be enjoyed, appreciated, and even admired.

The booth itself reinforced that idea. From the 20-hairdryer showcase wall to the hands-on demo stations, the Razor Experience Zone, and the Component Showcase, every corner invited curiosity. You could trace the journey from raw engineering to finished product, gaining a deeper appreciation for the meticulous thinking behind each design decision. Nothing felt accidental. Nothing felt overdone.

The final verdict: Laifen is a show-stopper among the rest

Founded in 2019, Laifen has built its reputation on serious engineering, from its original 110,000 RPM high-speed motor to toothbrush technology inspired by robotics and shavers modeled after aircraft carrier catapult systems. But at CES 2026, the brand made it clear that its true focus triumphs technical achievement. It’s about making mornings smoother, travel lighter, and routines a little more joyful.

These aren’t some gimmicky gizmos. Laifen offered something refreshingly grounded, a far cry from unrealistic visions of life five decades from now, but a better version of tomorrow morning.

And sometimes, that’s the most exciting future of all.

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