Kyle Richards uses this viral lip stain for ‘all day’ color
Years after first going viral, this pout product has staying power in more ways than one.
The TikTok-loved Wonderskin Lip Stain has popped up on several stars — including Kyle Richards, who raved about it on Amazon Live this week.
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“This started as a TikTok trend, which obviously becomes a trend for a reason,” the “Real Housewives of Beverly Hills” star explained, saying her 17-year-old daughter Portia Umansky uses it “every single day.”
While the liquid formula goes on deep purple, you can peel it off after 10 to 30 seconds to reveal a long-wearing lip color.

“Your lip has a beautiful just like natural lip color all day,” Richards raved of the results, while demonstrating the product on camera.
In addition to the pink hue she used, the viral find comes in 25 other shades ranging from a barely-there coral to mauve and bold red.
She’s not alone in her love for the formula, given it’s currently Amazon’s No. 1 bestselling lip stain.
And she isn’t the only Bravoleb adding some to cart either; Paige DeSorbo used the brand’s Peel and Reveal Lip Stain Kit — which comes with an activator spray designed for 10-hour wear — in her own Amazon Live in 2024.

“I’m into cool trends like this,” she told fans, while breaking down her travel bag beauty essentials.
Celebrity makeup artists are also in on the trend, as Katy Perry and Charli D’Amelio have both attended red carpets wearing the original stain in the shade XOXO.
Plus, when two New York Post staffers put it to the test, they dubbed it “top tier” and “incredibly vivid and beautiful.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.