Kyle Richards loves this $12 E.l.f. cleansing balm
While Kyle Richards has access to plenty of products, she tends to rinse and repeat with her favorites.
The “Real Housewives of Beverly Hills” star shared all of her under-$50 skincare suggestions on Amazon Live this week, including a drugstore staple: E.l.f. Holy Hydration! Makeup Melting Cleansing Balm.
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“If you guys haven’t used this to get your makeup off, it feels so good,” she said of the affordable find.

The milky, multipurpose formula features ingredients like peptides and hyaluronic acid to cleanse and hydrate skin while removing makeup.
“Especially if you have dry skin, [using] these cleansing balms is great. It is so hydrating … your makeup just glides right off,” Richards added, calling the results “very gratifying.”
Amazon’s sold over 10,000 in the last month alone, and the balm has a 4.8-star average out of over 15,800 reviews — a big achievement for any product.
“The texture is smooth and buttery, and it literally melts away makeup (even waterproof mascara!) without irritating my skin or eyes,” one satisfied shopper wrote, while another dubbed it a “miracle.”
Below, shop more of Richards’ affordable skincare picks, from luxe body butter to one of the internet’s favorite face masks.

“I actually ordered these for my girls … and I was influenced.”

“These are amazing. It is 2026 and we’re going into this year looking and feeling our best. By the end of 2026 we’re all just going to be looking like little miracles.”

“This is a great one [from] Jen Atkin; you probably know her as doing the Kardashians’ hair.”

“I started using these a few weeks ago, and I think they’re great.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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