Kraft’s ‘bizarre’ new Mac & Cheese flavor is inspired by Thanksgiving

The pie’s the limit for macaroni and cheese lovers.

Fall is the time of year when people love to indulge in comfort foods — especially with Thanksgiving around the corner — and Kraft has combined two favorites to create a unique new meal.

The brand new Apple Pie-flavored Kraft Mac & Cheese combines “two of the most iconic Thanksgiving dishes” to create a “sweet and savory” concoction.

Kraft’s Apple Pie flavor satisfies the flavor trend that “feels both familiar and adventurous,” said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company, in a statement, combining the creamy cheese with the cinnamon and tart green apple notes

It might seem odd to eat a sweet-flavored mac and cheese, but this combination isn’t exactly new. In many regions of America, as well as Canada and the UK, people traditionally top their slice of apple pie with a slice of cheese.

The Kraft Mac & Cheese Apple Pie is available nationwide for a limited time while supplies last, exclusively online at Walmart.com for $1.48.

To celebrate the launch, Kraft Mac & Cheese teamed up with the “ultimate pie guy” Jason Biggs to bring the product to life with self-aware humor and a slice of nostalgia.

However, fans don’t seem to be too thrilled about the holiday release, with many declaring the invention should go “straight to jail.”

“I love how they put ‘while supplies last’ like these aren’t going to end up on sale out of desperation to get rid of them,” one person quipped.

“I’m pregnant and into eating weird stuff rn, so I’ll take one for the team and try it out,” another joked.

“Now I heard people put cheese on top of their pie and swear it tastes amazing. I haven’t tried that. This tho [sic] sounds diabolical. There’s no way this gonna taste good,” someone noted.

“I thought this was an Early April Fools Joke,” someone admitted.

“I love mac and cheese, and I vibe with apple pie, but not together,” a user wrote.

“Is this rage bait?” one asked.

“Either this is really good AI or Kraft done lost their damn minds,” someone commented.

“Why are all these brands creating these atrocious flavors that aren’t edible during a time like this …,” someone asked.