Katie Holmes, Amelia Gray Hamlin and Candice Swanepoel model Alo Yoga’s new $3K bags
Ready to stretch your bag budget?
Katie Holmes shared a first look at Alo Yoga’s soon-to-be-released luxury handbag on the streets of New York City, as the lifestyle brand prepares for its polarizing foray into the high-end fashion market.
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The actress, 46, joins a roster of fashion-forward figures — including Amelia Gray Hamlin, Candice Swanepoel and Daiane Sodré — in showcasing the brand’s debut collection of limited-edition bags, which retail for thousands of dollars each.
Holmes was recently spotted toting The Voyage Duffel, one of the four core silhouettes the brand is debuting as part of its entrance into the global luxury market.
The bold and buzzworthy campaign, set for launch on Sept. 9, also features the Tranquility Tote, Odyssey Bowler, and Balance Bucket.
Pieces from the collection, made with responsibly sourced Italian leather and suede, are expertly designed in Los Angeles and handcrafted in Florence, Italy.
But it’s the eye-popping price tag that has everyone commenting.
With each bag ranging from $1,200 to $3,600, the brand is tunnel-visioned on targeting a niche demographic with its release.
“Our customers are already pairing their Alo with designer bags, so they can now be head-to-toe in a brand that reflects who they are and what they believe in,” said Danny Harris, co-founder and co-CEO of Alo.
“At Alo, we always start with why — for us, it’s about creating products that align with our community’s values while elevating their lifestyle.”
Needless to say, the limited-edition drop means that the bags will be sold in extremely limited quantities at just 23 of Alo’s locations worldwide, including NYC’s SoHo store, Beverly Hills, London’s Regent Street flagship and in Aspen.
The bags are available for pre-order starting Sept. 9, and will be ready for pick up on Sept. 22 and Sept. 23 from one of the company’s 23 top-performing locations.
Alo plans to expand its bag collections in Winter 2025, accompanied by a new series of collectible crystals, Page Six Style is told.
Led by creative director Raúl Martinez, Alo’s venture into the high-end market was captured by iconic fashion photographer Steven Meisel, with beauty led by makeup artist to the stars, Pat McGrath.
“It’s always humbling and an honor to work with Steven Meisel — every project with him feels like a pinch-me moment. His artistry is pure magic. Shooting alongside Amelia, we shared a rare connection in front of his lens, fully aware of how meaningful and unique it was,” Swanepoel said of the campaign.
“To celebrate Alo, a brand I’ve watched grow into the empire it is today, felt profoundly full circle. I’m so grateful to Steven and Alo for including me in such an iconic moment.”
“To collaborate with Steven Meisel on what truly feels like a dream job was surreal — there’s simply no one like him,” she added. “And to share the set with my ultimate girl crush, Candice, made it even more special. The whole experience was pure magic — I’m still waiting for someone to wake me up from the dream.”
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