‘It’s all us poors have to look forward to’
She’s causing a brew haha.
Bethenny Frankel says people who spend $7 every day on coffee are “stupid” — but her fans say the small indulgence is the only thing they can afford in today’s economy.
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The former “Real Housewives of New York” star, 54, took to TikTok to make the claim, encouraging fans to save cash on coffee by brewing it at home.
“It could be like $8, $9 for these lavender lattes… it’s so stupid, and also it’s like having a milkshake. Make it at home and make it yourself,” Frankel said as she sipped on a caffeinated beverage concocted in the kitchen of her Hamptons home.
“Take the $7 that you do a day and multiply it by 365. It’s a number, it’s a real number,” she continued, before concluding: “Don’t be dumb.”
Despite Frankel’s sage financial advice, hundreds of TikTok viewers said they weren’t willing to give up their daily takeaway coffee.
“The amount of happiness the $7 gives me. Nope. Not gonna give that up,” one popular comment read.
Other cash-strapped commenters claimed coffee was their only indulgence, given that everything else was too expensive to afford.
“It’s all us poor have some days to look forward to,” one declared.
“People do it cause it [as] their treat to themselves. A lot of people can’t afford a vacation, a new home, new car… it’s a lipstick economy,” another stated.
According to Investopedia, “the lipstick effect is when consumers still spend money on small indulgences during recessions, economic downturns, or when they personally have little cash. They do not have enough to spend on big-ticket luxury items; however, many still find the cash for purchases of small luxury items.”
“I spend 10 a week on 2 iced coffees,” another wrote beneath Frankel’s viral video. “That’s 520 bucks a year and it makes me happy. People can say the same for many things we spend money on. Guess what, who cares. Let people live.”
Frankel clarified that she wasn’t telling her followers to quit coffee completely, saying she also enjoys a takeout beverage on occasion.
“I mean the everyday, two times a day person,” she responded.
“I do it sometimes but rarely,” the star added in the caption of the clip.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.