Is Sprinkles Cupcakes closing? See the full list of locations closing
That’s the way the cupcake crumbles.
Sprinkles, the iconic California cupcake company, has announced a “winding down”of operations at its remaining fourteen locations, blindsiding employees last minute with the not-so-sweet news.
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Salty employees got the notice on Dec 30, saying Sprinkles would start an “orderly wind-down” of the company beginning Dec. 31st.
Employees were shocked and took to social media to lament the sudden announcement.
Below a comment on the Sprinkle Instagram account saying, “Ring in the New Year with Style! Enjoy our NYE Dozen,” were a flurry of comments from disgruntled employees.
“Cupcakes are sweet. One-day layoff notices are not. Yikes, what a bold way to celebrate 20 years and ring in the new year,” one comment said.
Founder Candace Nelson opened her first Sprinkles shop in Beverly Hills in 2005 — catapulting the simple cupcake to a viral trend, which reached a fever pitch when she introduced the cupcake ATM in 2012.
Nelson sold the company to a private equity group in 2014.
The closure notice cited that the company made the decision to shutter because of “financial conditions due to unforeseen business circumstances.”
“The wind-down process will be conducted in an orderly manner to address remaining operational obligations and preserve value to the extent practicable,” the notice added.
Closing locations include: Beverly Hills, Newport Beach, Dallas, Scottsdale, La Jolla, Washington DC, Grove Los Angeles, Downtown Los Angeles, Tampa, Disney Springs, Austin, Plano, Rice Village, Manhattan Beach, and Irvine.
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