I found October Prime Day beauty deals on my holy grail products
If there’s one thing I’ve learned after years — yes, years — of testing, swatching, scrubbing and slathering on hundreds of beauty products, it’s this: not all sales are created equal.
Some are filled with filler (no, not the good kind), while others are an absolute goldmine of cult-favorite formulas, under-the-radar holy grails and splurge-worthy staples at a fraction of their usual price. October Prime Day (Oct 7 and 8 this year) falls squarely into the latter camp. And this year’s beauty deals? Chef’s kiss.
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Think of this as your insider guide to the crème de la crème. I’ve sifted through the chaos of markdowns and flashy percentages to bring you the truly worthwhile steals. From skincare that truly transforms and makeup that delivers red carpet vibes, to hair tools that actually live up to the hype, this edit is the real deal.
Whether you’re restocking your favorite serum or finally trying that viral mascara everyone swears by, this is the moment to click “add to cart” with zero hesitation.
What makes this list different from the hundreds of roundups you’re going to see floating around this week? For starters, I’ve personally used (and loved!) many of these products. This isn’t a regurgitated list of affiliate links pulled from press releases. I’ve put these formulas through the wringer: early mornings, late nights, bad lighting, bad skin days — you name it. If it’s on this list, it passed the test.
October Prime Day also marks the perfect transition moment in your routine. As the weather cools and the humidity drops, your skin and hair are begging for a seasonal refresh. So grab your matcha (or your martini, I don’t judge), settle into a cozy seat and prepare to scroll. These are the October Prime Day beauty deals I’d recommend to my best friend, my mom and honestly, anyone who will listen. Let’s shop smart —and look good while doing it.
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Skincare Deals | Haircare Deals | Makeup Deals | Oral Care Deals
Skincare Deals
Product Spotlight
If you want to up the ante on your skin’s brightness level, the TruSkin Vitamin C Serum is the best I reviewed. Ultimately, any good vitamin C serum will give you that lit-from-within look, but the way that this formulation works is beyond. For 56% off (and with 150K+ gleaming reviews), it has that it-factor that you simply have to try at least once.
medicube Zero Pore Pads 2.0
OK, this is the crème de la crème of Prime Day deals. Not only did I review close to everything from medicube, but these bulk packs help gently exfoliate the skin after your cleanser. Plus, they’re less than $25.
Andalou Naturals Probiotic + C Renewal Cream
The Andalou Naturals Probiotic + C Renewal Cream helps support skin health and vitality, while fruit stem cells and vitamin C help give skin a brighter, toned, and balanced appearance with a healthy-looking glow.
TruSkin Collagen Peptide Facial Serum
Think of TruSkin Collagen Peptide Facial Serum as a little molecular pep-talk delivered straight to your skin cells. Armed with TriPeptide‑29 (a fancy collagen‑boosting superstar), ceramides (your skin’s bouncers) and hydrating buddies like hyaluronic acid, green tea, and green algae. The formula is fragrance-free and combines skin-fortifying ingredients to help your surface feel smoother, firmer and less like a deflating balloon.
medicube Azelaic Acid Niacinamide Deep Clean Foam Cleanser
This cleanser emerges as a soft bubble-gum‑textured cream that morphs into a rich foam to sweep away excess oil, debris and pore‑clogging impurities. With a potent blend of azelaic acid and niacinamide, this K-beauty favorite aims to refine texture, soothe irritation and leave skin feeling balanced rather than stripped.
Bliss Bright Idea Vitamin C + Tri-Peptides Serum
The Bliss Bright Idea Vitamin C + Tri‑Peptides Serum glides on as a lightweight, fast-absorbing elixir that leaves skin with a dewy, energized glow. Infused with brightening vitamin C and restorative tri‑peptides, it works to even tone and revive radiance without tugging or tightness.
Abib PDRN Glazed Jelly Collagen Lip Mask
PDRN? Collagen? Glazed Jelly? The Abib PDRN Glazed Jelly Collagen Lip Mask checks all the boxes, which is why it has a permanent home on my nightstand. I wake up the next morning with insanely moisturized lips, and it’s one of the best lip masks I’ve ever used. For $16, pull the trigger and shoot it into your cart.
Braun IPL at Home Laser
The Braun IPL at Home Laser lets you say goodbye to stubble and hello to silky skin all without booking a single salon appointment. With powerful pulses of light and smart skin-tone sensors, it’s like having a laser technician in your bathroom, minus the embarrassment.
medicube Collagen Jelly Cream
The medicube Collagen Jelly Cream presents itself as a lightweight, translucent jelly‑cream that melts into the skin for a “glass-glow” finish. Infused with freeze‑dried hydrolyzed collagen and niacinamide, it’s clearly one of my favorites I reviewed (after trying the full assortment of medicube, may I add).
Biodance Bio-Collagen Real Deep Mask
Obsessed doesn’t even begin to cut it. Shop the viral Biodance Bio-Collagen Real Deep Mask that we’re deeply enamored with for its ability to give that glass skin feeling virtually overnight. Trust us, this is the mask to pick up if you’re in search of a *really* good one.
Oh, and check out our full Biodance review.
Kiehl’s Since 1851 Ultra Facial Cream
The Kiehl’s Ultra Facial Cream glides on with a creamy, cushiony texture that sinks in quickly without heaviness. It’s infused with squalane and glacial glycoprotein and works to deeply hydrate, fortify the skin barrier and deliver all-day suppleness — even in harsh conditions.
medicube PDRN Pink Collagen Gel Mask (4-Pack)
The Medicube PDRN Pink Collagen Gel Mask (4‑Pack) feels like a gentle sigh of restoration for tired skin; it fuses pink-hued collagen gel with regenerative PDRN technology to deliver an indulgent tightening and soothing embrace. Each slip‑on mask adheres like a second skin, coaxing firmness and dewy radiance overnight with zero tightness or fuss.
Anua Heartleaf Pore-Control Cleansing Oil
The best oil cleanser I reviewed is the Anua Heartleaf Pore-Control Cleansing Oil, and it’s incredibly gentle, versatile and worth every penny. Use it in the morning to wake yourself, and/or use it in the evening to rid away impurities. More than 80,000 shoppers swipe their cards on this beauty staple as well, and it’s on a pretty sweet discount.
Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil
Hello, sweet Prime Day savings. When Sunday Riley is on sale, we run, and its cherished C.E.O. Glow Vitamin C + Turmeric Face Oil is that luminous elixir that deserves a spot in your Prime Day cart. It brightens and revitalizes the skin with its potent blend of antioxidant-rich ingredients.
Namely, it’s infused with THD ascorbate, a stable form of vitamin C, and golden turmeric, it not only enhances radiance but also helps reduce the appearance of redness and uneven skin tone. The addition of red raspberry and evening primrose oils provides deep hydration as well, which leaves my complexion plump and glowing without any greasy residue.
Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Eye Patches
One of my favorite under-eye patches that is also frequently used by makeup artists is the Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Eye Patches. They’re so luxurious, they feel like you have gold on your skin, and they’re the ideal primer for your makeup. They also bode just as well for an evening self-care night.
This Prime Day, enjoy the premium beauty must-have for 20% off. But, this is only available for a limited time.
Grace & Stella Pimple Patches
Place the patch over the affected area. It will absorb fluid using hydrocolloid technology to draw out impurities. These patches come in cute shapes, such as hearts, clouds, and flowers, that feel like fun grade-school stickers. Purchase either a pack of 36 or 72 sheets.
If you are not happy with your product within 30 days, the brand will make it right according to its 30-Day Feel-Good Policy. Plus, with Amazon Prime, you can get fast, free shipping.
Lanolips 101 Ointment Multipurpose Superbalm (2-Pack)
The Lanolips 101 Ointment Multipurpose Superbalm (2‑Pack) is a timeless Aussie remedy, blending ultra‑pure lanolin into a featherlight base that glides softly over dry lips, cuticles or rough patches with zero greasiness. It’s the sort of no‑fuss multitasker that feels like something your skin already knew it needed — always ready to heal, soothe and seal.
medicube Collagen Night Wrapping Mask
OK, can we say holy grail? The medicube Collagen Night Wrapping Mask feels like a silken cocoon for your skin, sealing in moisture while weaving in collagen to gradually smooth and lift. With more than 60K purchases in the past month, you’ll love the renewed plumpness and glow this overnight formula brings by morning.
Neutrogena Collagen Bank 15% Vitamin C Serum
The Neutrogena Collagen Bank 15% Vitamin C Serum dances between science and glow, delivering a potent 15 % dose of Vitamin C to visibly refine tone and revive fatigue-prone skin. It wraps the complexion in a featherlight veil of luminosity while coaxing collagen production toward a firmer, more resilient tomorrow.
medicube Zero Pore Pads
Pores no more, am I right? When “Korean skincare” and “pore reducers” are mixed together, it’s right up my alley. Infused with 4.5% AHA lactic acid and 0.45% BHA salicylic acid, it helps reduce greasiness and calm the skin. It’s more than 50% off, which is quite the hefty markdown (thanks, Prime Day).
Sol de Janeiro Brazilian Bum Bum Cream
Sol de Janeiro’s Brazilian Bum Bum Cream is a decadent, whipped-body butter that practically melts into skin, delivering a silky, subtly shimmery finish and a gourmand scent (think: salted caramel pistachio meets vanilla). It’s packed with caffeine-rich guaraná, cupuaçu butter, açaí oil and Brazil nut oil, leaving the skin feeling instantly nourished, smooth and radiantly taut.
Youth to the People Superfood Facial Cleanser
Youth to the People’s Superfood Facial Cleanser is like a refrigerated green juice for your face; its gel-to-foam texture, powered by kale, spinach, green tea and aloe, delivers a refreshing antioxidant boost while removing makeup and oil without stripping or tightening the skin. It’s a replenishing addition to anyone’s routine. truly.
BYOMA Hydrating Milky Toner
Gentle and nourishing, this milky toner floods the skin with hydration while reinforcing the moisture barrier thanks to ceramides, squalane, and BYOMA’s trademark Tri-Ceramide Complex. It’s ideal for sensitive or reactive skin that needs calming without compromise. The texture is luxe but never greasy, and it layers beautifully under serums and moisturizers. If your skin is feeling tight, this toner is like a drink of water and a hug at once.
La Roche-Posay Toleriane Double Repair Face Moisturizer
After reviewing quite the assortment from La-Roche Posay, its Toleriane Double Repair Face Moisturizer stands out as a reliable, skin-soothing moisturizer that I’d recommend to just about anyone. With an impressive 90K+ purchases this month alone, its formula contains ceramides and niacinamide for that ooh-la-la feel.
Fun fact: it’s just shy of its lowest price ever by $1, so it’s a sweet time to buy it at an awesome price.
La Roche-Posay Hyalu B5 Serum
One of the best hyaluronic acid serums I reviewed isn’t more than $50, and now you can grab it for only $30. It contains not one but two types of the superstar hydrating ingredient, along with niacinamide to help soothe the skin. Ocean-kissed skin isn’t too far away if you buy it during Prime Day, especially at 25% off.
Biodance Bio-Collagen Real Deep Mask
The Biodance Bio-Collagen Real Deep Mask is essentially a case study on how a Korean face mask can *really* set the scene for the industry at large. I reviewed the mask (and some other goodies from the brand), and can say with 100% certainty that this four-pack will become your new favorite at-home spa treatment, especially for only $15 during Prime Day.
CeraVe Moisturizing Cream
The CeraVe Moisturizing Cream is a quietly powerful ritual in a tub — a rich, fragrance‑free blend of ceramides and hyaluronic acid that feels weightless but locks in moisture for up to 24 hours. It’s that dependable, dermatologist‑endorsed essential you turn to when your skin needs a soothing hug without flash or fuss.
Eucerin Radiant Tone Dual Serum
The Eucerin Radiant Tone Dual Serum weaves science and skin-joy into one bottle, pairing the patent-pending Thiamidol formula with hyaluronic acid to visibly fade dark spots while enveloping skin in a cushion of hydration. It glides on like a whisper, arming your complexion with renewed luminosity and clarity in week-by-week increments.
Haircare Deals
Dyson Airwrap Origin
The Dyson Airwrap Origin uses powerful airflow and controlled heat to style and dry hair simultaneously, without extreme heat damage. Equipped with a smoothing brush and a long barrel for effortless curls, this all-in-one tool delivers salon-worthy results while protecting your hair’s natural shine.
Shark FlexStyle Multi-Styler System
The Shark FlexStyle HD430 Hair Dryer seamlessly transforms from a powerful dryer to a versatile multi-styler, making salon-worthy looks easy at home. With customizable heat and airflow settings, it helps protect hair from heat damage while delivering smooth, frizz-free results.
T3 Aire IQ Hair Dryer Kit with Quick Dry Concentrator
The T3 Aire IQ Hair Dryer Kit with Quick Dry Concentrator redefines at-home styling with its intelligent Heat ID technology, automatically adjusting heat and speed to match your unique hair texture for efficient drying and advanced damage protection. Paired with a Quick Dry Concentrator, Style Concentrator, Diffuser, and a complimentary blow dryer stand, this kit offers a personalized and professional blowout experience tailored to all hair types.
Viviscal Hair Growth Supplements for Women
Viviscal Hair Growth Supplements for Women are daily pills made to help you grow thicker, fuller hair by nourishing it from the inside out with marine collagen, biotin and other nutrients. Many women say they noticed less shedding and healthier, stronger hair in just a few months of consistent use.
Dyson Airwrap Origin
The Dyson Airwrap Origin uses powerful airflow and controlled heat to style and dry hair simultaneously, without extreme heat damage. Equipped with a smoothing brush and a long barrel for effortless curls, this all-in-one tool delivers salon-worthy results while protecting your hair’s natural shine.
Moroccanoil Dry Shampoo
The Moroccanoil Dry Shampoo Light Tones is a transformative solution for blonde and light-colored hair, offering a quick refresh that absorbs oil and product buildup without leaving a chalky residue. Infused with argan oil and subtle violet undertones, it not only revitalizes hair but also helps balance brassiness, leaving your locks with a silky finish and the signature Moroccanoil scent.
14th Night The Nourishing Conditioner
One of my most trusted haircare brands is 14th Night; its products are incredibly luxe and make my hair shiny and smooth for days. While it’s Prime Day, lock in with this *magical* formula (trust me on this one).
Redken All Soft Argan-6 Oil Treatment
The Redken All Soft Argan-6 Oil Treatment is a versatile, leave-in hair oil enriched with omega-6 and argan oil, designed to deeply hydrate and smooth dry, brittle hair. Its 12% Moisture Complex delivers up to 15 times more conditioning, enhancing softness, shine and manageability while providing heat protection up to 450 degrees Fahrenheit.
IGK Good Behavior 4-in-1 Prep Spray
The IGK Good Behavior 4-in-1 Prep Spray is a multitasking essential that primes hair for styling by detangling, controlling frizz for up to 24 hours, protecting against heat up to 450 degrees Fahrenheit, and enhancing shine. Its lightweight, color-safe formula is suitable for all hair types, including color-treated and chemically processed hair, providing a smooth, frizz-free canvas for styling.
Briogeo Don’t Despair, Repair! Super Moisture Shampoo
Briogeo’s Don’t Despair, Repair! Super Moisture Shampoo is a sulfate-free, protein-rich cleanser that deeply hydrates and strengthens dry, damaged hair. Formulated with nourishing ingredients like rosehip oil, algae extract, and B vitamins, it restores softness, shine and elasticity without stripping natural oils, making it ideal for all hair types, including color-treated and chemically processed hair.
COLOR WOW Dream Coat Supernatural Spray
Not going to lie, my best friend asked me if she could steal the COLOR WOW Dream Coat Supernatural Spray from my bathroom just the other day. It’s that good, and it helps cut your blow-dry time in half once you step out of the shower. It beats its lowest price this year, so it’s genuinely the best time to toss it in your beauty stockpile (otherwise known as your Amazon cart, *wink, wink*).
Olaplex No. 4 Bond Maintenance Shampoo
The Olaplex No. 4 Bond Maintenance Shampoo just hit its record-lowest price of the year, making this investment-worthy hair cleanser worth the grab at this very moment. Paired with its conditioner, it’s a match made in heaven, especially to strengthen and soften your locks.
Pureology Hydrate Shampoo
One of Post Wanted readers’ most beloved guides is my review on the best shampoos. I’ve probably tried at least 300 different formulations by now, and the Pureology Hydrate Shampoo is one that’ll withstand the test of time. It’s one of my former hairdresser’s uses all the time, and I love its minty, fresh scent.
By the way, it’s at a jaw-dropping price; it’s beating its all-time lowest price by 21% this Prime Day. So, it’s an equally great time to buy its matching conditioner that’s also on sale.
Makeup Deals
L’Oreal Paris Lumi Glotion
Beloved by your favorite celebrities and Page Six editors, the viral L’Oreal Glotion needs no introduction. It’s a staple in everyone’s makeup bags — how else do you think everyone is constantly so luminous? If it is not part of your daily routine yet, this Prime Day Deal is the perfect opportunity to hop on the trend. It comes in nine different shades, is ultra-blendable and a must-grab.
LANEIGE Lip Sleeping Mask
This award-winning lip mask has gone viral for its moisturizing formula, unique flavors, and celebrity fans. Customers on Amazon rave about the long-lasting hydration, and even a few of us at Post Wanted own it.
L’Oreal Paris Telescopic Original Lengthening Mascara
L’Oréal Paris Telescopic Original Lengthening Mascara is a cult-favorite that delivers dramatic lash length and separation without clumping. It’s unique, flexible Precision Brush features a flat side to extend lashes and a comb side to define each lash, making it ideal for those seeking a bold, lifted look.
Laneige Lip Glowy Balm
The LANEIGE Lip Glowy Balm is a fan-favorite, praised for its hydrating ingredients and long-lasting moisture. Do your pucker a favor and grab. It will quickly become one of your favorite lip balms, too.
Anastasia Beverly Hills #15 Brush
I’ll be so honest with you — you need an angled brush in your beauty kit. One of my favorites is the Anastasia Beverly Hills #15 Brush because it lasts for years and is ultra-precise, so it’s worth the Prime Day pickup. Not to mention, after reviewing basically the entire brand, I’m hooked on its brushes.
Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation
Laura Geller’s Baked Balance-n-Brighten Color Correcting Powder Foundation is a dermatologist-approved, weightless formula that delivers a natural, demi-matte finish without settling into fine lines or wrinkles. Infused with antioxidants like vitamin E, jojoba seed oil and green tea extract, it provides buildable light to medium coverage, making it ideal for mature and sensitive skin types, including those with rosacea and psoriasis.
Clinique Almost Lipstick Tinted Lip Balm
Available in the TikTok-viral shade “Black Honey” as well as “Pink Honey,” the Clinique Almost Lipstick Tinted Lip Balm is a universally adored product for its ability to flatter just about any skin tone. It’s revolutionary in that regard, and it’s at its lowest price of the year, so you can skip the Macy’s counter at your mall and order it while Prime Day lasts.
IT Cosmetics CC+ Cream
Score on IT Cosmetics CC+ Cream, a full-coverage foundation with SPF 50, anti-aging benefits, and skin-loving ingredients like niacinamide and hyaluronic acid.
Grande Cosmetics GrandeLASH-MD Lash-Enhancing Serum
Skip the gimmicky lash serums and move forward with what I consider the only one to work with consistent use. There’s a reason more than 10,000 shoppers purchase it each month, and it’s 30% off to celebrate Prime Day in the best way possible: with longer lashes. You have to commit to daily use for best results, but it’s worth integrating into your evening ritual.
L’Oreal Paris Infallible 3-Second Setting Spray Mist
L’Oréal Paris Infallible 3-Second Setting Spray Mist is a professional-inspired aerosol that delivers a microfine mist, setting makeup in just one spray for up to 36 hours of wear. Its lightweight, transfer- and sweat-resistant formula ensures a natural, healthy glow without leaving a white cast or settling into fine lines.
Oral Care Deals
Crest 3D Whitestrips
These editor-reviewed Crest 3D Whitestrips remove stains from wine, coffee, and your other favorite vices in a single hour. The bonus size box includes 22 treatments, with easy-to-apply strips. Add to your oral routine after using your electric toothbrush, and prepare to enjoy your whiter, brighter smile.
Waterpik Aquarius Water Flosser
Here’s something to grin about: the Waterpik Aquarius Water Flosser is on sale right now. Trusted by dentists for its optimal hygiene benefits, the water flosser is equipped with ten custom cleaning settings, a massage mode for gum stimulation, and a built-in timer to ensure a quality clean.
Oral-B iO Series 8 Electric Toothbrush
The Oral‑B iO Series 8 Electric Toothbrush gives your pearly whites a five-star facial every morning — with a gentle buzz that whispers, “I’ve got your back (teeth).” Thanks to its sleek magnetic stand and app-guided brilliance, brushing becomes less chore and more mission: Operation FlossBoss!
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush
Post Wanted readers (and your dentist) love electric toothbrushes, and the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush is on one of the best Prime Day deals yet. This year, its lowest price ever was $80, and this four-day shopping event beats that by 13% (we did our research, of course).
Lumineux Enamel-Safe Whitening Strips
Trending now: the Lumineux Enamel-Safe Whitening Strips that more than 10,000 Amazon shoppers are, quite literally, sprinting to. If you have sensitive teeth and gums, this pack comes with 21 treatments to render your smile a bit brighter than before. They’re only $30, which is practically a win.
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days?
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
How long does Prime Big Deal Days last?
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Do you have to be an Amazon Prime member to shop?
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is it worth it?
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.