How B-Low the Belt became a favorite of stars like Taylor Swift
A great accessory never goes out of style.
While Travis Kelce’s first-ever Instagram post with Taylor Swift sent shockwaves through the internet last month, the belt she sported in the snaps — B-Low the Belt’s Phoenix style — was hardly new.
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The pop phenom has been wearing the brand’s belts on repeat for months, and also sported the chain-adorned Phoenix during a dinner in NYC last month.
“Taylor discovered the brand through her stylist, Joseph Cassell, and knowing she’s continued to wear our belts over time has been such a rewarding experience,” the brand’s creative director, Ana Schoenberg, tells Page Six Style of the major moment.
“It feels like a real validation of the work we put into every design.”
And just in time for the start of Swift’s “Life of a Showgirl” era, Page Six Style readers can enjoy 20% off sitewide right now with the exclusive code NYPOST20.
The record-shattering songstress is hardly the only star stocking up on the brand’s belts, though; Selena Gomez owns the Grayson Suede Belt, while Anne Hathaway, Bella and Gigi Hadid, Charli XCX and Jennifer Lopez have all worn B-Low the Belt over the years.
But it all started when Kendall Jenner wore the Bri Bri Belt to Coachella in 2015 — a “surreal” moment that Schoenberg says “helped put B-Low the Belt on the map and kicked off a trend that still lives on in festival fashion today.”
You needn’t be heading to a VIP tent to follow the trend, however, as the fashion pro says a great belt “has the power to completely transform even the most basic outfit.”
“Every belt we design is meant to elevate a look instantly — whether it’s for the red carpet, a street style moment or just everyday wear,” she adds.
“That is why so many stylists turn to our belts — they’re versatile, they photograph beautifully and they really pull an outfit together.”
Below, shop more of Schoenberg’s favorites to make styling effortlessly chic outfits a cinch — all 20% off with our code.
“After Sofia Richie posted a viral ‘GRWM’ video wearing our Edmond Waist Belt, this style became widely coveted and is still one of our bestselling designs. Timeless with an artful buckle, it has since been reinvented as a mini silhouette, perfectly tailored for hip styling.”
“Plaque buckle belts are quickly becoming a top pick for the upcoming season. For Fall 2025, we’re seeing a strong shift toward bold, statement-making pieces.”
“I say let the belt be the star of the show by choosing a big, bold buckle.”
“The Milla Belt has been a bestseller for years. Designed as a hip belt with a sleek, minimal buckle, it’s the ideal everyday accessory.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.