Hailey Bieber’s new Rhode eye patches are ‘a cooling, comfy hug’ for your peepers

Hailey Bieber is eyeing a new skincare category.

One month after her Rhode label launched in Sephora, the star’s new Peptide Eye Prep Depuffing Eye Patches have landed at the beauty megastore.

With an ingredient list including caffeine and peptides, the masks are designed to tighten while targeting dark circles and dryness.

The brand’s Instagram describes them as “a cooling, comfy hug for tired eyes,” saying they don’t require refrigeration and won’t budge during use.

Given the patches are covered with the Rhode logo, they’re practically made for snapping selfies. (Just ask Bieber, who’s posted multiple photos of herself modeling the fresh drop.)

Several fellow models also shared photos in them during fashion month, including Alex Consani and Iris Law.

But at just $25 for a pack of six pairs, you needn’t be a supermodel to add some to your own beauty stash.

It’s been a big year for Rhode; right before the Sephora launch, Bieber signed a billion-dollar deal with E.l.f. Beauty.

“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she said via Instagram at the time.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.