Grab the iconic Kiehl’s Cleanser at a rare Prime Day price

Some beauty deals come and go without much fuss. But then there are the good ones — the ones that make you pause mid-scroll, lean in a little and mutter something like, “Oh, now that’s a steal.”

Today is one of those days, because (1) it’s Amazon Prime Day and (2) the Kiehl’s Since 1851 Ultra Facial Cleanser is 35% off. And it’s today only. Consider this your gentle but enthusiastic nudge to grab a tube (or three) while the price is deliciously low.

This isn’t some flashy, influencer-hyped new release that’s all packaging and no punch. No, this is the quiet achiever of your skincare lineup: the cleanser that never lets you down, never dries you out and never throws a temper tantrum when paired with your other products. It’s the pure definition of “timeless classic,” and one that appeals to anyone, any gender, any age.

Let’s break this formula down. The texture? Creamy and soft, with just the right amount of lather. It doesn’t foam up like a car wash, but it doesn’t disappear into nothing either; it’s that perfect in-between. The feeling after you rinse is clean, but not tight. Your skin doesn’t squeak, and your moisture barrier doesn’t weep. It’s just…calm, which is a luxury in and of itself.

Prime Day began on July 8 and will run through July 11, but this deal is only available *today*.

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The ingredients list reads like a greatest hits album of gentle skincare staples. Squalane, that featherlight hydrator we all know and love, makes an appearance. Avocado oil keeps things soft and smooth. And, glycerin brings that lovely hydration. So, there are no acids to fear, no mystery “botanical blend #97” to decode. It’s honest-to-goodness skincare, not sorcery.

And, the best part? This stuff works for everyone, truly. Whether your skin is dry as a desert, slicker than a fry basket or wildly indecisive depending on the day, this cleanser finds a way to fit in. It’s the kind of product you end up recommending to your boyfriend, your mom, your roommate and your dentist. It doesn’t discriminate. All it does is get the job done.

So, why is 35% off a big deal? Because Kiehl’s rarely goes on sale. I’m talking about a legacy brand that knows its worth. If you’ve been dabbling in skincare, this is your low-risk, high-reward entry point. If you’re already deep in the game, you probably know the value of a dependable cleanser that doesn’t mess with the rest of your routine.

It’s that first step that actually matters, the Prime Day beauty deal that’s truly worth it and the foundation for everything else. And in this case, it happens to come in a tidy, white tube that lasts forever and costs less than a couple lattes today.

Use promo code NYPOSTAB10 to save 10% on top of Prime Day deals. Valid on these ASINs only from July 8 through 11 at 11:59pm PST, for Prime members on Amazon.com (US region).

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Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Do Prime Day deals change?

Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don’t last forever!

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

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This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

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