Ge up to 30% off CAKES sitewide from CAKES Cleavage Bra, more
Somewhere between backless dress season, your best friend’s wedding, and that white linen number you really want to wear braless, you start to realize a standard strapless bra isn’t going to do the trick.
Toss the bras and place CAKES adhesive-free inserts on your skin, because this brand is having the biggest sale of the year! From July 21 to July 31, shoppers can take 30% off sitewide, including the cult-favorite cleavage bra! These deep discounts are even bigger than Black Friday, and with this hot weather, they arrive just in time to be useful.
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CAKES has quickly become the Internet’s favorite smooth boob solution and quite possibly your only bra-like choice for the summer. As seen on Shark Tank, CAKES isn’t just making a splash on TikTok; they’re reinventing the way we dress from the top down — supporting women everywhere, in every way possible.
With over $1 million donated to breast cancer research and support programs, their mission goes well beyond the bra. And in a move that feels as revolutionary as their products, founder Taylor recently launched the CAKES Childcare Credit, reimbursing employees up to $3,000 per month in childcare expenses.
I’m happy to report back to you that I’ve tested these products for three weeks and have stopped wearing bras altogether. I only wear these products when going to work, walking the dog, and everything in between. Why? Unlike every other boob-cover I have tested, these stay in place for multiple uses even through extreme humidity. And I should know, New York is really going through something.
So, if you’re ready to dabble in the sticky-not-icky line, now’s the time because there’s never been an easier, seamless way to go braless or look cuter in this unbearable heat. Shop all the bestselling grippies and stickies below.
Hot drop! The new CAKES Cleavage Bra is live and available today for the first time! Designed with CAKES lift side panels and a wide-ranging size curve, it’s an adhesive, strapless, backless wonder that actually helps the girls out. No stiff cups, no awkward gaps, just natural-looking lift and side-hugging support that’s ideal for bridal moments, open-back dresses, or any time you want your cleavage to RSVP yes to the dress.
These aren’t your 2012 festival nipple pasties, made of non-toxic silicone that is dermatologist-tested and approved. These reusable Grippy CAKES stay in place through beach days, barre classes, and bachelorette weekends without ever tugging at your skin or leaving red rings.
The brand also designed Grippy CAKES Triangles specifically for bikinis and plunging necklines, giving a great alternative to a no-show finish even with the trickiest plunging necklines.
Unlike Gripp CAKES, Sticky CAKES were designed to lift and lock things in with a medical-grade adhesive.
Launched this past April, they’ve already become a go-to for anyone needing a bit more staying power without feeling like ducktabe attached to your boob. It’s been designed so there isn’t adhesive around the nip, so it doesn’t hurt when pulling off after the end of a long day. Plus, it’s reusable up to 10 wears.
Volume CAKES are the barely-there bra inserts that add a natural-looking half cup of volume, perfect for those in the itty-bitty-titty committee. We see you, AA–B cups! Pro tip: Wear them high for upper-curve lift.
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.