Exclusive | NYC’s Woolworth Mansion has sold for $38M



Manhattan’s largest private residence has changed hands for $38 million, closing out one of the city’s more dramatic multi-year pricing sagas, The Post has learned.

The Woolworth Mansion on East 80th Street — an approximately 20,000-square-foot limestone townhouse originally crafted in 1915 for Helena Woolworth McCann — entered contract in late October and officially transferred ownership on Nov. 28, according to public records.

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The property returned to the market last year at just under $50 million, already a steep markdown from the $59 million ask it carried the previous fall — and far removed from the $90 million its sellers sought in 2012.

The 20,000-square-foot Woolworth Mansion — Manhattan’s largest private home — has sold for $38 million. Edward Menashy / Evan Joseph Studios
The mansion has ornate interiors. Edward Menashy / Evan Joseph Studios

Listing broker Adam Modlin, of Modlin Group, previously described the residence as “the best value” for a home of this magnitude.

The final number — roughly equivalent to a boutique condo’s worth of space for every thousand square feet — reflects both the mansion’s unusual scale and the scarcity of comparable prewar estates on the Upper East Side.

The home was designed in 1915 by C.P.H. Gilbert for Frank Woolworth’s daughter Helena. Edward Menashy / Evan Joseph Studios
The 35-foot-wide limestone residence includes nine bedrooms, 11 bathrooms and three kitchens. Edward Menashy / Evan Joseph Studios
Long owned by the family of the late fitness entrepreneur Lucille Roberts, who bought it in 1995 and hosted legendary 1,000-person holiday parties there, the mansion was restored over decades before the family moved out in 2016. Edward Menashy / Evan Joseph Studios

Part of a trio of neighboring homes developed for five-and-dime magnate Frank Woolworth’s daughters, the 35-foot-wide structure retains many of its early 20th-century flourishes: stonework, stained glass, detailed mosaics and an oversized dining hall built to accommodate formal entertaining.

The interior spans nine bedrooms, 11 bathrooms and three kitchens — along with amenities including a gym, a sauna, a library, a rooftop lounge and a solarium.

The sellers, the family of the late fitness-club founder Lucille Roberts, acquired the mansion in 1995 for $6 million — about $13 million today — and spent years restoring it.

Roberts lived there until her death in 2003, after which her widower and sons remained in the home for more than a decade.

Re-listed amid renewed demand for grand prewar townhouses, it ultimately traded for the equivalent of buying a compact two-bedroom condo for each 1,000-square-foot slice of the property — a relatively low price for this scale of Upper East Side pedigree. Edward Menashy / Evan Joseph Studios
Frank Woolworth. Bettmann Archive
Lucille Roberts in 1986. Dan Brinzac/NY Post
The formal dining room. Edward Menashy / Evan Joseph Studios

Her children have described the residence as the nerve center of her elaborate holiday gatherings. Kevin Roberts told the Wall Street Journal last year that his parents went “all out” for their annual Christmas parties, adding, “That’s what my mother did in the last years of her life.”

Despite running one of the city’s best-known women’s gym chains, Roberts resisted the idea of installing exercise equipment at home.

Her son Kirk told the Journal that she avoided it because she feared it would “ruin the aesthetic,” instead opting to work out in Central Park or at a neighborhood gym.

The home features an elevator that services all floors. Edward Menashy / Evan Joseph Studios
An ensuite bedroom. Edward Menashy / Evan Joseph Studios
An ensuite bathroom. Edward Menashy / Evan Joseph Studios
The home also drew interest from Martha Stewart, who toured the estate and highlighted a Kaminski auction of 565 items from the Roberts collection. marthastewart48/Instagram
Items auctined ranged from silk pillows and oil paintings to a Steinway grand piano. marthastewart48/Instagram

This property briefly tested the luxury rental market in 2021 at $80,000 a month — later rising to $125,000 for a summer term — before landing back on the sales market amid a renewed run on historic townhouses.

Several record-setting deals in the area over the past two years have underscored the revived appetite for prewar architecture in turnkey condition.

The mansion also drew attention from lifestyle entrepreneur Martha Stewart, who toured the home and promoted Kaminski Auctions’ sale of more than 500 items from the Roberts collection.

The auction house opened the residence for previews earlier this month and offered pieces ranging from $50 decorative pillows to a Steinway grand piano starting at $2,500.


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