Charlotte Tilbury reveals how she makes the Dallas Cowboys Cheerleaders’ makeup sweat-proof

Game day just got way more glam.

Charlotte Tilbury recently landed a deal with the Dallas Cowboys Cheerleaders (DCC) as the team’s first-ever official beauty partner, which the star makeup artist-turned-brand founder tells us was a natural fit.

“Their style is rooted in classic, timeless Americana, and I found that so many of these visual cues are synonymous with the all-American beauties I have worked with throughout my career, from the beachy, bronzed goddess glow of Jennifer Aniston to the classic, perfect nude pout of Cindy Crawford,” Tilbury tells Page Six Style.

Of the cheerleaders, she adds, “They exude such confidence, strength and empowerment, and, just like me, they understand that makeup has the transformative power to change your energy and help you pursue your biggest and boldest dreams.”

As anyone who’s watched their hit Netflix show “America’s Sweethearts” knows, however, the DCC’s endless hours spent dancing and high-kicking in the Texas heat and humidity can take a toll on their glam.

“One of the most important things about their makeup look is that it is hard-working and long-lasting, without the need for constant touch-ups,” Tilbury says.

Below, the celebrity makeup artist breaks down the beauty routine she crafted for the Dallas Cowboys Cheerleaders, and offers her pro tips for using the products so you can get the look at home — whether for a special occasion or just life’s daily drills.

“You cannot have a beautiful painting without a beautiful canvas, which means that skin prep is key to ensuring your makeup looks flawless for longer,” Tilbury says, adding that she gave tubs of her bestselling Magic Cream to “every girl in the squad.”

The beauty pro says the “miracle” moisturizer creates “hydrated, smoother, firmer, plumper-looking skin that glows” and “softens and smooths the feel of skin and lifts the look of facial contours, perfectly priming it for makeup.”

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Tilbury says this hybrid skincare-foundation is excellent for “vanishing the look of blemishes, redness, visible pores, fine lines, hyperpigmentation, uneven skin tone and dark circles,” but still feels “light as air.”

“Apply half a pump of foundation onto the back of your hand, picking up the product with [your brush] and buffing it in from the centre of your face outwards,” she advises. “This allows for better control of the amount of product used and gives the most natural finish and seamless blend every time.”

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Next, lock in that base with this powder that “smooths, blurs and sets for flawless, poreless-looking skin that is matte without looking flat,” per Tilbury.

The formula includes hydrating rose wax and almond oil, “so it is never dusty, cakey or patchy.” And thanks to its light, silky texture, the pro adds, it “moves with the skin and never sits in fine lines.”

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For long wear in all conditions, seal your look with Tilbury’s setting spray. “It is like your very own cheerleader!” she quips.

Waterproof and weightless, the product promises to set makeup for up to 16 hours without any melting, fading or creasing, making it a “crucial last step” for the cheerleaders.

“It will keep the squad looking flawless as they go from locker room to field and from press day to party,” Tilbury says.

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To get a “sculpted, snatched [and] glowing complexion” worthy of the DCC, Tilbury recommends her Hollywood Contour Wands and Beauty Light Wands, a complementary duo for contouring and highlighting. The formulas are easy to blend so that even novices can master the technique.

“Simply apply two dots on the sides of your forehead, along your cheekbones and jawline, then down the sides of your nose, blending with [a brush]. Anyone can do it, darling!” Tilbury advises.

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Tilbury applies this “on top of the cheekbones, under the brow bone, down the bridge and tip of your nose and above the Cupid’s bow to give the illusion of lifting your face.”

“It’s as easy as dot, dot, blend and glow!” Tilbury says of the glitter-free glow potion, which comes in several colors.

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Tilbury says just one coat of her Exagger-Eyes Volume Mascara will make eyes look “instantly bigger and brighter.”

With up to 28-hour wear, the formula provides both “volume and curl … and is also smudge-proof, flake-proof, sweat-proof, clump-proof and humidity-proof, so it will look flawless throughout the day!”

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Tilbury tells us the “perfect America’s Sweethearts pout” starts with this award-winning lip liner.

It reshapes, resizes and defines lips, “creating a waterproof barrier that helps prevent lipstick from feathering or transferring,” she shares, quipping, “there’s a reason it’s the No. 1 lip liner in the US!”

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A hit with makeup lovers everywhere, one tube of this iconic nude-pink lipstick sells every two minutes, per the brand — so it’s no surprise it’s the shade the DCC’s swiping on, too.

“I love seeing how my legendary beauty icons have changed people’s lives. They have gone viral around the world because of the way they make you not only look — but also feel like the best version of yourself,” Tilbury tells us.

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Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.

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