Bobbi Brown on her Jones Road holiday collection and party makeup tips

Bobbi Brown’s soirée style is all about ease.

The makeup magnate and artist spoke with Page Six Style ahead of the launch of her new Jones Road holiday sets, telling us they’re her “best yet.”

While the new sets — which correspond with the brand’s fifth anniversary — are “very festive,” Brown swears they’re not just seasonal: “There’s a little more color, a little more sparkle. They will upgrade any party [look], but they’re products you could use all year.”

We couldn’t agree more; the ultra-giftable, limited-edition kits include bestsellers like Miracle Balm, while introducing new products and exclusive shades ideal for creating the naturally beautiful looks Brown practically invented. They’re sure to sell out quickly.

Highlights include the under-wraps-until-today Mini Miracle Balm Trio, which features three new limited-edition shades in glass pots: rose-gold Ballerina, naturally flushed Après and Noir, a sheer blackened-cherry hue that looks incredible on everyone, according to Brown.

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The beauty goodies all come in special silver packaging, as Brown says: “I’m not usually a big fan of things that you throw out, but to me, these are all keep boxes. You could put your glasses in one, you could put your pencils [in another].”

The collection also includes a Pinky Bronze Trio, where everyone’s favorite shade comes to life in an antioxidant-packed, minty Cool Gloss, Bronzer and Just a Sec Eyeshadow, perfect for a monochromatic look with sparkle.

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After all, when it comes to holiday party looks, Brown figures many people are likely rushing home from the office or a school run and “need something quick.” (“Maybe throw a couple twists in the bottom [of your hair] to make it a little festive, throw on some sparkly jewelry, if you have that,” she recommends.)

The Party Kit is made for such moments, and includes a taupe Eyeshadow Stick, Gel Liner and mini Miracle Balms in two color options.

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The mogul says adding a brown eyeliner like the one in the kit can bring a lot of drama and definition — though if you already wear it daily, like she does, her favorite way to amp up the glam is to layer black and brown for a wearable smoky eye.

For special seasonal occasions, Brown also recommends adding more mascara, brushing up your brows and adding concealer under your eyes. (“On your face, [go] a little bit brighter, because it’s lower light,” she advises.)

As for your lips? “Wear red, wear clear gloss, or something in between; it doesn’t matter if the rest of your makeup is party-like,” shares the expert, who offers both in her Mini Lip Kit, along with a lip pencil.

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Last but not least, there’s The Mini Fragrance Trio, which features a brand-new Jones Road scent: En Route.

“It’s the fragrance I wear when I’m going to a party, it gets me in the party mood,” Brown says of the lily, tonka musk and jasmine blend — which, much like dressed-up duds, signals that you’re out for the evening.

“A lot of times people buy fragrance as gifts, so it’s nice to be able to give someone three choices and not just one,” she adds of the set, which also includes the two light, clean perfumes Shower and BKLYN.

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En Route is also inspired by a scent that the founder’s aunt wore when Brown was a child. (She’s the subject of a chapter in Brown’s recently released memoir, “Still Bobbi,” which she quips is also “a really nice holiday gift.”)

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Aunt Alice was influential in inspiring the makeup legend to be herself.

“You know, so many of us, myself included, have tried to be other things, and it doesn’t always feel right, both in your clothes, your choice of shoes, whatever,” she says, joking that she looks like Ethel Mertz in flowery summer dresses.

“Honestly, it’s like so great when you finally realize that being yourself is the best thing out there.”

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Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.

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