Blake Lively claims $161 million in damages due to ‘It Ends With Us’ smear campaign



Blake Lively claims she lost a staggering $161 million due to the smear campaign launched against her during the release of “It Ends With Us.”

The actress’ attorneys allege she lost multimillions due to her reputation being harmed, according to Variety. The losses are listed as $56.2 million in past and future earnings from acting, producing, speaking engagements and endorsements; a $49 million loss from her haircare line, Blake Brown; and a $22 million loss from her beverage company, Betty Buzz/Betty Booze.

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Her attorneys also allege that she’s suffered at least $34 million in reputational harm, according to the outlet.

Blake Lively claims she lost a staggering $161 million due to the smear campaign launched against her during the release of “It Ends With Us.” FilmMagic
Lively is suing Justin Baldoni’s publicity team for allegedly masterminding the smear campaign against her following her allegations of sexual harassment against him. Getty Images for Vital Voices Global Partnership

After alleging the actress suffered $161 million in damages, her attorneys are seeking at least three times that in punitive damages.

The figures are from a disclosure provided to the defense in July, after Lively filed her lawsuit on Dec. 31, 2024.

Lively’s attorney didn’t immediately respond to Page Six’s request for comment.

The actress’ attorneys allege she lost multimillions due to her reputation being harmed. ©Sony Pictures/Courtesy Everett Collection
The actress allegedly suffered $161 million in damages. GC Images

The “Gossip Girl” alum is embroiled in an ongoing lawsuit against her “It Ends With Us” director/co-star Justin Baldoni and his Wayfarer Studios for allegedly sexually harassing her while filming the 2024 drama. Baldoni has vehemently denied the accusations.

She’s also suing Baldoni’s publicity team for allegedly masterminding a smear campaign against her following her allegations. Her claim against Jed Wallace, a social media public relations expert, was dismissed in July.

Baldoni countersued Lively and her husband, Ryan Reynolds, for extortion and defamation in January. However, a judge threw out his $400 million suit in June.

Her attorneys are seeking at least three times that in punitive damages. Getty Images for Sony Pictures
Baldoni vehemently denied the sexual harassment accusations. GC Images

Last week, the countersuit came to a conclusion after US District Court Judge Lewis Liman — who’s overseeing the case — entered a final judgment stating that Baldoni and his co-plaintiffs had declined to file an amended complaint in their countersuit against Lively and Reynolds.

Liman said he had contacted all parties in mid-October to warn them that he would be entering a final judgment to conclude the case, noting that Lively was the only one to respond.

The actress asked that her request for legal fees remain active, which Liman granted.

Baldoni’s attorney, Bryan Freedman, told Page Six that the actor and his Wayfarer Studios team intentionally opted not to file an amended complaint.

Baldoni countersued Lively and her husband, Ryan Reynolds, for extortion and defamation in January. Variety via Getty Images
However, a judge threw out his $400 million suit in June. Getty Images for Sony Pictures

“No deadlines were missed,” Freedman stressed. “Our clients chose not to amend their complaint to preserve appeal rights.”

“In the meantime, we are focusing on Ms. Lively’s claims,” Freedman added.

He also noted that he and his team “remain fully committed to pursuing the truth through every legal and factual avenue available” and “look forward to [their] day in court.”


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