Bill Belichick, Jordon Hudson company files for ‘Gold Digger’ trademark

The Bill Belichick-Jordon Hudson business empire is looking to expand. 

The legendary football coach’s company, TCE Rights Management LLC, which is managed by his girlfriend Hudson, filed to trademark the term “Gold Digger,” according to sports business reporter Darren Rovell. 

The couple intends to “use the mark on jewelry and key chains,” per Rovell. 

The company reportedly filed for 17 different trademarks earlier this year, including “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” and “The Belichick Way,” among others, the report stated. 

The 73-year-old Belichick and 24-year-old Hudson are apparently comfortable poking fun at their wide age gap in their relationship that has sparked massive interest across the sports world. 

The other terms are a nod to Belichick’s NFL head coaching days in New England, where he won six Super Bowls, and plays on his name. 

The trademarks are yet another business venture Hudson, a former cheerleader and beauty pageant contestant, is adding to her portfolio. 

Hudson bought three multi-family homes across the Boston area in December 2023 for about $7.5 million. 

A few months earlier, she dropped $610,000 on a cottage in the scenic Cape Cod town of Harwich, bringing her real estate holdings to around $8 million. 

Hudson has also reportedly positioned herself as Belichick’s personal manager. 

Belichick and Hudson’s relationship became public last summer, and the couple has claimed that they met on a flight in 2021.

The pair’s relationship came even further under the microscope after Hudson interjected to nix a question during Belichick’s interview with “CBS Sunday Morning” when he was asked how he and Hudson met. 

The news comes as Belichick is just days away from his North Carolina head coaching debut when the Tar Heels host the TCU Horned Frogs in Chapel Hill on Monday.