Bethenny Frankel’s Boll and Branch bedding is 20% off for Prime Day

Bethenny Frankel isn’t branching out from her go-to bedding.

The star’s sung Boll & Branch‘s praises numerous times — and while she calls it “rich B bedding,” you needn’t be a millionaire to treat yourself to her favorites for 20% off this Prime Day.

She’s raved about the Dream Bed Blanket in multiple Page Six Style interviews, telling us the brand’s “extraordinary luxury linens” make great gifts.

And right now, you can save on Frankel’s beloved blanket by applying Amazon’s 15% off coupon before you check out.

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“It’s the perfect lightweight blanket for summer nights and somehow makes a basic comforter feel elevated and effortlessly chic,” she raved in May, before calling it a “hero product” on Instagram.

Frankel’s also a fan of the brand’s cooling Percale Hemmed Sheet Set, which is currently 20% off.

“Sleep is critical and this is elite bedding,” she said in a Facebook post with the brand, raving that Boll & Branch linens make “your bed look like you’re in a luxury hotel.”

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The breathable sheets are currently on sale in five neutral hues, including the beige version Frankel highlighted on her own bed.

Complete the look with the matching Percale Hemmed Duvet Set, which the “Just B” host raved about in her most recent Instagram video with the brand.

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“It’s effortless, chic, but it does mean rich bitch summer,” she said.

Frankel’s not alone in associating the label with luxury; tennis icon Maria Sharapova even arrived at the “Sleeping Beauties”-themed Met Gala in 2024 wearing a dress Prabal Gurung created using Boll & Branch fabric.

While you won’t need a red carpet invite to shop these rare sales, you will need a Prime membership (and speedy checkout skills, given Prime Day ends tomorrow).

And when you’re done shopping on Amazon, don’t snooze on our guide to the Nordstrom Anniversary Sale, which also kicked off this week.

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Prime Day FAQs, answered

When is Prime Day 2025?

For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.

Do you have to be a Prime member to shop Prime Day?

Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.

Do Prime Day deals change?

Yes, Prime Day deals change throughout the day and all week, so act fast when you see a good deal! Amazon may drop already-low prices, and also includes Lightning Deals that last just hours — or until stock sells out.

What deals are worth shopping during Prime Day?

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.

When is Amazon’s next Prime Day?

For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.

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Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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