Bethenny Frankel swears by this ‘insane’ Tower 28 concealer
Bethenny Frankel is making space in her coveted cabinets.
While the self-proclaimed accidental influencer has put plenty of products to the test — so much so, she said she asks brands to not send her anything — Tower 28’s Swipe Serum Concealer still managed to score a spot on her “VIP” list.
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“This bitch needs to be mentioned,” she raved on Instagram Stories this weekend. “I put this s—t on, and I was like, ‘Wait, what? I’ve got to tell the people.’”
She called the formula “creamy and smooth,” saying it feels “glowy … hydrated and not pasty.”
In addition to providing medium coverage, the serum-concealer hybrid is packed with moisturizing actives and antioxidants to help soothe and protect sensitive skin.
“I’m in, it made it into the VIP room,” Frankel concluded, declaring it “insane.”
While it’s sold everywhere from Amazon to Tower 28’s website, the “RHONY” alum mentioned it’s also included in Sephora’s VIB sale, though that’s currently only open to Rouge members.
It’s not the only Frankel-approved find on sale right now, as we also spotted deals on her Amazon storefront curation labeled “My Top 14 Amazon Products of All Time.”
In addition to quick-drying, lint-free Polyte towels, her favorite Suuksess Square Neck Bodysuit is also over 25% off right now.
“The most insane bodysuit ever — I got it in every color,” she wrote on Instagram last month of the “smooth” and “sculpted” style.
She seemingly wore the same design in white for her chicken Halloween costume last week, paired with thigh-high socks and a beak.
If you’re planning to pick it up on sale, don’t chicken out; it’s unclear how long the deal will last.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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