Bethenny Frankel is ‘obsessed’ with this under-$10 L’Oréal liquid blush
Get more blush for your buck.
Bethenny Frankel shared her latest beauty favorite on her Instagram Story yesterday, raving: “In case you’re wondering, this L’Oreal Lumi liquid blush is the best one.”
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“This s—t is real, it’s excellent blush. Run like you’re being paid! I’ve gotten rid of so many, and I’m obsessed,” the self-proclaimed accidental beauty influencer continued, while applying the creamy color with a brush.
The “Just B” podcast host explained that her face “eats blush” (which can happen especially with drier skin types), so for her, finding one that is pigmented — but not “crazy” like a “clown” — is a must.
“I’ll put on blush and 10 minutes later be like ‘where the f—k did the blush go’?” she said.
Enter the Lumi Le Liquid blush, which Frankel dubbed “insane.”
She ends the clip by holding up a few half-used bottles, while showing off her finished, immaculately blushed look.
Luckily, the formula is on sale right now at Amazon for up to 47% off. The colors range from corals and pinky-nudes to deeper hues, in both dewy and glowy options (with or without shimmer).
Shoppers concur with Frankel, leaving reviews like, “This blush is my new non-negotiable.”
The podcast host has also spoken about her love for the Martha Stewart-approved Lumi Glotion, which is from the same line. (She’s not alone, as brand ambassador Kendall Jenner also name-checked the bestseller to Vogue.)
The lightweight potion hydrates skin while giving a subtle glow — and depending on the shade you pick, it even works as a bronzer. Glotion can be used under makeup or on days you go foundation-free.
The wallet-friendly pair will keep you glowing even as we kiss summer goodbye.
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This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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