Apple Watch Ultra 2 hits lowest price ever for a limited time

Today is January 9th, 2026, officially “Quitter’s Day.” This is that notorious Friday when the initial spark of New Year’s resolutions usually fizzles out into a pile of maybe next week. But you’re not a quitter. We won’t let you quit, at least I won’t.

While the rest of the world is waving the white flag, the Apple Watch Ultra 2 just hit its lowest price ever at $549 (down from $799). It’s the ultimate signal to yourself that you’re doubling down, not backing out.

Some days you’re going to feel a bit “meh,” and other days you’ll feel like Hudson Williams on his “Heated Rivalry” press tour. If you’re unsure of what that looks like, I assure you it’s pure fire.

The Ultra 2 is built for that exact level of intentionality. With its large, clear display and 72-hour battery life, it’s designed to keep up with the granular way we live.

From daily mental health check-ins to the precision of the Action Button for your workouts, it makes your progress feel manageable rather than defeating.

The Apple Watch Ultra 2 is a powerhouse of intentionality, packing a rugged 49mm titanium case and a 72-hour battery life that keeps pace with everything from deep-sea dives to your most granular daily habit tracking. If you’re utilizing precision GPS for a mountain trek or checking your training load after a custom workout, this watch provides the high-performance metrics you need to stay motivated and crush your goals through “Quitter’s Day” and beyond.

The journey isn’t about being perfect every day; it’s about having the right metrics to stay motivated when the vibes are low. Snag the Ultra 2 at this record-low price, lean into those daily reminders, and let’s make 2026 the year we actually finish what we started.

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