Apple Martin poses with a snake in new Self-Portrait campaign

An apple and a snake tempt visitors to a lush garden — stop us if you’ve heard this one before.

Apple Martin’s first solo modeling campaign just dropped with a Garden of Eden-themed shoot that played on her famous first name.

The 21-year-old daughter of Gwyneth Paltrow and Chris Martin was recently named the new brand ambassador for Self-Portrait. She posed with a yellow python in the British label’s latest ads for its Resort 2026 collection.

Renowned photographer Ryan McGinley shot Martin in lace, sequins, and polka dots styled by Interview magazine editor-in-chief Mel Ottenberg at an apple farm in upstate New York.

Martin gushed about the brand to WWD, saying the campaign “was a no-brainer.” Self-Portrait’s “British spirit reminds me of growing up in London, so it’s felt like home from the start,” she continued.

Self-Portrait announced Martin’s brand ambassadorship last month with a series of DIY mirror selfies before this professional campaign photo shoot was revealed.

“She’d never done any modeling before, but she’s very comfortable with herself,” founder and creative director Han Chong told the trade publication.

Chong praised his new muse in a statement. Martin — who’s studying law, history and society at Vanderbilt University in Nashville, Tenn. — “represents a new generation marked by self-confidence, curiosity and freedom of expression,” he said.

Just last month, Martin debuted as the face of GapStudio’s Fall/Winter 2025 collection alongside her mom. The denim-heavy images were shot by Mario Sorrenti and creative directed by Zac Posen.

Self-Portrait is known for its feminine guipure lace dresses and accessible luxury price points, and counts Kate Middleton, Beyoncé and Emily Ratajkowski among its celebrity fans.

The British brand plans to release “a series of fashion portraits, films and activations” featuring Apple over the coming months.

We can’t wait to see how they fall.