Bella Hadid’s platinum blond hair transformation in Aspen photos



Bella Hadid showed off a striking new platinum blond hair color while out in Aspen on Monday. @NIKOTYLER / BACKGRID

Bella Hadid brought the frost to Aspen.

The model, 29, was spotted on the streets of the celebrity ski town with her hair dyed an icy shade of platinum blond.

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Hadid was photographed out and about with friends, including Sports Illustrated model Brooks Nader, as both spent the holiday week in the Colorado mountains.

The 29-year-old model layered a plush ribbed fur coat over a hoodie and black leggings for her Colorado outing. @NIKOTYLER / BACKGRID
Hadid topped off the cozy look with the Wild Places Hat from Austin-based brand Poncho. BACKGRID
The Orebella founder tied a cashmere scarf from her sister Gigi’s brand, Guest in Residence, around her Chanel tote bag. @NIKOTYLER / BACKGRID
Her hair appeared noticeably lighter than the “supermodel blond” shade she debuted at the Cannes Film Festival in May. @NIKOTYLER / BACKGRID

The freshly lightened ‘do matched Hadid’s plush fur coat — a sensible choice for the 20-degree weather — and she capped off the cozy ensemble with the Wild Places Hat ($30) by Texan outdoors brand Poncho.

The Orebella founder kept warm in Ugg’s knee-high Classic Tall Boots ($220) and a paisley cashmere scarf by sister Gigi Hadid’s Guest in Residence brand, which Bella tied around her quilted red leather Chanel expandable tote bag.

Hadid’s hair has run the gamut of brunette and blond shades over the course of her career, but since May, she’s been sporting a highlighted honey hue that her hairstylist, Jacob Schwartz, dubbed “supermodel blond.”

Celebrity hairstylist Jacob Schwartz told Page Six that her earlier honey hue captured “the essence of French Riviera luxury and Bella’s off-duty model aesthetic.” bellahadid/Instagram
In 2022, Hadid first debuted an “Aspen blond” shade in the same ski town, though this platinum version takes it even lighter. Victoria’s Secret/Youtube

He chose the shade for its “glossy, healthy finish that perfectly captures the essence of French Riviera luxury and Bella’s off-duty model aesthetic,” he told Page Six at the time.

Her new color has a noticeably cooler tone and may be her lightest look yet, save for the various white-blond wigs she’s sported for modeling gigs.

More often than not, she’s played the brunette sister to Gigi’s blond — though in 2018, she told Allure that she naturally has lighter hair of the two.

“Blondes are so angelic,” the model told Allure in 2018. BACKGRID
Bella told the magazine she naturally has lighter hair than her sister, but her signature brunette reflects her “darker personality.” Kevin Mazur/Getty Images for Teton Ridge

“I just have a darker personality. And my sister being blond and me being brunette, it’s a good separation,” she explained. “I put a blond wig on and think it would be fun to go back but I’m happy with my hair. Blondes are so angelic. My sister can get away with anything.” 

In 2022, Bella first experimented with an “Aspen blond” shade — a golden hue created by colorist Jenna Perry — which she debuted at her sister’s Guest in Residence pop-up shop in the same ski town.

Her latest platinum iteration takes the concept to new heights.


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