Chappell Roan named MAC Cosmetics global brand ambassador

Nothing but glitter and lashes for Chappell Roan.

The pop star, 27, has been named MAC Cosmetics’ newest global brand ambassador, sporting silver lashes and chalk-white skin in campaign images that bring her “Super Graphic Ultra Modern Girl” lyrics to life.

“Partnering with MAC feels full circle,” the Grammy winner said in a statement. “This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag and self-expression.”

The “Good Luck, Babe!” singer will star in MAC campaigns worldwide beginning in 2026, with the brand promising “exclusive surprises and bold creative moments” throughout their long-term partnership.

Roan and MAC have been collaborating behind the scenes for over a year, with the brand’s products behind some of her most memorable looks — including her medieval warrior queen transformation at the 2024 VMAs, her dramatic Victorian glam for the Grammys, and her campy country look for her “Saturday Night Live” debut.

The campaign photographs, shot by legendary duo Inez & Vinoodh, show the pop star with her signature red curls piled high on her head, dramatic black and gray eye makeup (“to evoke a moody, cinematic intensity,” per makeup artist Andrew Dahling) and frosted-tip tinsel lashes.

“Chappell’s first MAC campaign is a modern take on androgyny that feels powerful, graphic, and unmistakably her,” Dahling explained. “I drew from film-noir monochrome and 1930s military references and then layered in her signature high glamour.”

MAC’s global creative director Nicola Formichetti — who previously worked as Lady Gaga’s personal design director — praised Roan’s commitment to her community.

“Chappell represents a generation that values authenticity, queer joy and fearless self-expression, which aligns perfectly with MAC and our mission of ‘All Ages, All Races, All Genders,’” Formichetti said. “Welcome to the MAC family, Chappell, you really are the favourite artist’s favourite artist.”

The partnership is the latest feather in the cap for the Missouri native after a whirlwind couple of years. After being dropped by Atlantic Records in 2020, Roan released her debut album “The Rise and Fall of a Midwest Princess” in 2023 to critical acclaim and skyrocketed to stardom in 2024 after opening for Olivia Rodrigo’s “GUTS” tour.

She took home Best New Artist at both the 2024 VMAs and the 2025 Grammys, where she used her acceptance speech to call on record labels to provide better healthcare and livable wages for developing artists.

Roan is currently working on her second studio album, though she told Vogue in August that fans will have to be patient.

“It took me five years to write the first one, and it’s probably going to take at least five to write the next,” she said.