Rosalia flies coach with her pinada to promote new “Lux” album

Rosalía seems to be taking a page out of Rihanna’s album promo book — by hitting the skies to hawk her latest musical product.

The “Con Altura” pop star was spotted flying coach on a commercial flight from Mexico to NYC on Monday.

An eagle-eyed fan snapped a photo of the singer in her window seat. She had a halo dyed into her hair, and a piñata on her lap.

An insider told Page Six Rosalía’s aviation schtick was to promote her new album “Lux,” released last month.

We’re told she’s “traveling around the world” to amp up buzz for the project that has earned the star her first top 10 hit by debuting at No.4 on the Billboard 200 charts.

In 2012, Rihanna took to the skies with her quickie “777” tour, allowing journalists and fans to follow her on a seven-day, seven-country jaunt to promote her “Unapologetic” album.

Coincidentally, Rosalía and Riri share a publicist — although the latter’s recording company flack at the time organized her flight promo.

(Rihanna has since traded the recording booth for diaper duty.)

Meanwhile, Cardi B is another pop star who’s gotten creative to sell her latest album.

Before she gave birth to her fourth child, the “Bodak Yellow” star took to the streets to push her album “Am I the Drama.”

In September, she hosted a “Bodega Batty Popup” at Cloud Deli in Washington Heights, where she shut down the block and hopped on cars to get the word out.

Rosalía’s brand extends beyond just music: The global star is also the new face of Calvin Klein.

A rep for the singer did not comment.