Amelia Gray Hamlin and Alex Consani star in new Ludovic de Saint Sernin x Zara campaign that draws inspiration from the ‘90s supermodels

The glitz and glamour of his namesake collection clearly influences the more affordable Zara creations, which are rife with chainmail embellishments, studded leather and silk slip dresses.

Though not yet available in stores, the campaign images have been released online. Shot in black and white, a bevy of models poses together with the New York City setting functioning as a character in and of itself.

Zara posted a video from the photo shoot on their Instagram account on Tuesday morning, featuring models Alex Consani, Amelia Gray Hamlin, Maxine Emad and Awwal Adeoti.

With images transitioning from the leather-clad streets of the city to the strobe-light-filled nightclub, the campaign evokes a feeling of New York in the ‘90s — the halcyon days of the iconic Supermodels.

To accompany the video, the still images double down on the retro feeling. One particular draws inspiration from Peter Lindburg’s famous photo, “The Wild Ones” (1991), featuring Cindy Crawford, Tatiana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder and Stephanie Seymour.

The collaboration was important for Saint Sarnin, who shared with Vogue, “I think it’s really important as a young queer designer to not just build my own brand, be independent in the industry, and produce fashion garments, but also to tell stories and be visible.”

To that, he added, “I invited my mom to the video shoot because I wanted her to see how big a project it is for us. She was there on set with us for the two days that we filmed, and she was trying on the clothes. ‘I can finally wear LdSS,’ she said. And I was, like, yes, that’s the whole point.”