BBC claims anchor broke guidelines with ‘facial expression,’ replacing ‘pregnant people’ with ‘women’ in viral video


The BBC has upheld a complaint that presenter Martine Croxall broke the network’s guidelines by correcting the term “pregnant people” to “women” during a live broadcast.

“London School of Hygiene and Tropical Medicine has released research, which says that nearly 600 heat-related deaths are expected in the U.K.,” Croxall began in the June broadcast.

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“Malcolm Mistry, who was involved in the research, says that the aged, pregnant people — women,” she said, pausing briefly with an edge in her voice, “and those with pre-existing health conditions need to take precautions.”

According to the BBC’s Executive Complaints Unit (ECU), 20 viewers filed complaints about Croxall’s reaction and determined that she breached the BBC’s editorial standards of impartiality.

“The phrase ‘pregnant people’ was followed by a facial expression which has been variously interpreted by complainants as showing disgust, ridicule, contempt or exasperation,” the BBC reported in a news release Thursday.

BBC News management initially claimed Croxall was reacting to “scripting which somewhat clumsily incorporated phrases from the press release accompanying the research.”

BBC’s style guide also does not include specific rules about using the term “pregnant people.”

However, the ECU claimed Croxall’s expression and the praise she received online showed she was sharing a “personal view” on a “controversial matter.”

“Even accepting this explanation, however, the ECU considered the facial expression which accompanied the change of ‘people’ to ‘women’ laid it open to the interpretation that it indicated a particular viewpoint in the controversies currently surrounding trans identity, and the congratulatory messages Ms. Croxall later received on social media, together with the critical views expressed in the complaints to the BBC and elsewhere, tended to confirm that the impression of her having expressed a personal view was widely shared across the spectrum of opinion on the issue,” the news release said.


Martine Croxall, a blonde woman, in a hot pink top, presents on a news show.
The BBC says anchor Martine Croxall violated the network’s guidelines when she said “women” during a live broadcast, instead of the term “pregnant people.” themartinecroxall/Instagram

JK Rowling at the publication of "Harry Potter and the Order of the Phoenix".
J.K. Rowling saw the viral clip and mentioned on X, “I have a new favorite BBC presenter.” Splash

The ECU reported the findings to BBC News management, which reportedly discussed the matter with Croxall and the editorial team behind the video. It is unclear what additional action will be taken.

The BBC declined to comment to Fox News Digital.

The clip was lauded by J.K. Rowling, author of the Harry Potter series and a staunch defender of women-only spaces, who wrote on X, “I have a new favorite BBC presenter.”


Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.

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