Dr. Barbara Sturm skincare is secretly 20% off for Prime Day

Look, even I thought it was over.

I, a professional shopper, thought Prime Big Deal Days gave us all it had to give. I thought I’d covered every worthwhile deal I could, from my personal kitchen recs to weird TVs, but just hours before the end of October Prime Day, I saw this: Dr. Barbara Sturm skincare quietly on sale.

The brand that made purslane a big part of my personality is sitting at a stealthy 20% off in the midst of the Prime Day chaos. There are no flashing red banners, just little luxuries minding their business at not-so-luxury prices. Consider this your nudge to also act like you didn’t see these deals…and then promptly check out. Seriously — clock’s ticking.

The short- and long-chain hyaluronic molecules in her best-seller instantly flood parched skin (great under makeup), while purslane — the line’s signature antioxidant — keeps irritation tamped down. Add in the Glow Drops for bounce, the Face Cream for plush, makeup-gripping hydration, and the Anti-Pollution Drops for city skin, and you’ve basically got a winter-proof starter pack.

And yes, Prime Big Deal Days‘ final hour is precisely the moment to build that kit (before everything snaps back to full freight at midnight).

Cooling, hydrating, and impossibly chic, these bio-cellulose patches flood tired eyes with hyaluronic acid, purslane, and caffeine to depuff and revive in minutes. Keep them chilled for maximum effect. They smooth fine lines and erase fatigue so convincingly you’ll look like you’ve been sleeping eight hours a night (even if you haven’t).

A skincare-forward sunscreen, these featherlight drops deliver broad-spectrum SPF 50 protection without a hint of chalkiness. Infused with hyaluronic acid, vitamin E, and green tea extract, they double as a serum, shielding skin from UV damage while leaving it plump and luminous — ideal under makeup or worn solo for that dewy, “expensive skin” finish.

This ultra-luxe eye cream floods delicate skin with moisture and peptides to reduce fine lines, puffiness, and dark circles. The silky, fast-absorbing texture feels like a tiny facial for your under eyes — instantly smoothing and brightening while strengthening the barrier over time.

A stabilized 5% vitamin C blend designed for daily use, this serum brightens dullness, fades dark spots, and protects against pollution without irritation. It’s boosted with zinc and hyaluronic acid for a balanced glow — powerful enough to work, gentle enough to play well with the rest of your routine.

A cult favorite for dry or mature skin, Face Cream Rich is like a cashmere sweater in moisturizer form. Packed with purslane, antioxidants, and nourishing oils, it melts into skin to restore elasticity, repair damage, and deliver an all-day glow without heaviness or greasiness.

Your Prime Big Deal Days FAQs, answered

What is Prime Big Deal Days?

This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.

How long does Prime Big Deal Days last?

Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.

When does Prime Big Deal Days end?

Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.

Do you have to be an Amazon Prime member to shop?

Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Prime Day vs. Prime Big Deal Days: What’s the difference?

Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is it worth it?

We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.