Prime Day Kindle deals might be even better than Black Friday
It’s officially Amazon Prime Big Deal Days, and if you want to add a Kindle to your sale cart this time around, you’re in luck.
From now through the end of the day on Oct. 8, you’ll be able to shop Prime Big Deal Days, including all of the best Kindle Prime Day deals. Every Kindle model is currently discounted.
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There’s even a Kindle Unlimited Prime Day deal to get free books! When you shop for a new Kindle, you’ll get three months of Kindle Unlimited free to explore everything that the unlimited library has to offer.
Best Kindle Prime Day Deals
Remember, you’ll need to be an Amazon Prime member to take advantage of these great deals, but you can sign up for 30 days free before committing to a paid membership.
If you have your eye on a Kindle while it’s on sale for Prime Day, you know what to do: add it to your cart!
Best Amazon Prime Day Kindle deals
Best Amazon Prime Day Kindle deals
Kindle
The basic Kindle is its lightest and most compact size yet. It comes with a brighter front light (25% brighter at max setting than the previous Kindle generation), a dark mode that swaps the text and background colors for reading at night, and the same glare-free matte display you know and love.
Screen size: 7-inches | Colors: Black, Matcha | Storage: 16 GB | Battery life: Up to 6 weeks
Kindle Paperwhite
The Kindle Paperwhite is my favorite, and as an e-reader tester, the one I recommend to most people due to its upgraded features and accessible price point. With a higher contrast ratio and 25% faster page turns, it’s the fastest Kindle Paperwhite ever. It’s still waterproof and still allows users to customize not just screen brightness, but also warmth.
Screen size: 7-inches | Colors: Black, Raspberry, Jade | Storage: 16 GB | Battery life: Up to 12 weeks
Kindle Paperwhite Signature Edition
Aside from a metallic finish instead of a matte one, some of the major things that set the Signature Edition apart from the standard Paperwhite (a.k.a. the features you’re splurging on!) are the expanded storage and an auto-adjusting front light that adapts to your surroundings, getting brighter when you’re in sunlight and darker as the night goes on to adapt to your environment. It’s a small upgrade that makes a huge difference.
Screen size: 7-inches | Colors: Metallic Black, Metallic Raspberry, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
Amazon Kindle Colorsoft Signature Edition
Kindle’s first-ever color model has an upgraded 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.
Aside from the color screen, the Colorsoft Signature Edition model is identical to the Paperwhite Signature Edition and comes with wireless charging.
Screen size: 7-inches | Colors: Metallic Black | Storage: 32 GB | Battery life: Up to 8 weeks
Amazon Kindle Colorsoft
For color on a budget, Amazon released the Kindle Colorsoft regular model earlier this year. It has the same 7-inch anti-glare screen with 300 ppi resolution in black and white and 150 ppi resolution in color, but lacks the auto-adjusting front light and wireless charging of the Signature Edition. It also has less storage.
Screen size: 7-inches | Colors: Black | Storage: 16 GB | Battery life: Up to 8 weeks
Amazon Kindle Scribe
The Kindle Scribe is Amazon’s first e-reader that combines reading with writing, allowing users to take handwritten notes directly on the screen. It features an extra-large 10.2-inch Paperwhite display and comes with a Basic Pen for a natural writing experience. Ideal for both readers and note-takers, it supports annotation in books and organization of notebooks, journals, and PDFs. Right now, you can save on the older model, as a new one was just released.
Screen size: 10.2-inches | Colors: Black, Metallic Jade | Storage: 64 GB | Battery life: Up to 12 weeks
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days?
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
How long does Prime Big Deal Days last?
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Do you have to be an Amazon Prime member to shop?
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is it worth it?
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
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Why Trust Post Wanted by the New York Post
This article was written by Angela Tricarico, Commerce Streaming Reporter for Post Wanted Shopping, Page Six, and New York Post’s streaming property, Decider. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on every streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. Prior to joining Decider and The New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews
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