The best Prime Day competing sales at Walmart, Wayfair, more

Amazon’s “Prime Big Deal Days” may dominate headlines, but savvy shoppers know it’s also the week when competitors fire back with their own big discounts. From Walmart to Best Buy to Wayfair, plenty of retailers are rolling out aggressive deals designed to lure shoppers who want choice beyond Amazon.

If you don’t want to get locked into one platform, this is your moment. Below, you’ll find standout deals that rival Prime Big Deal Days’ specials — and then a full roundup of competing sales you should scope out while the hype is high.

Of course, we recommend perusing and shopping on Amazon during Prime Big Deal Days, too, because these are prices you might not see again until Black Friday rolls around (or maybe even then).

If you aren’t already a Prime member, no sweat. New members get a 30-day free trial before $14.99/month payments kick in.

Walmart’s “Walmart Deals” event runs October 7–12 with up to 50% off across electronics, home, kitchen, toys, and seasonal décor.

Best Buy’s TechTober sale is underway, featuring steep markdowns on TVs, laptops, headphones, smart home gear, and more — you’ll find deals up to 50%.

Wayfair’s Holiday Deal Week is live, offering up to 60% off across furniture, bedding, decor, and more. Great time to lock in home upgrades before Amazon’s big event.

Target’s Circle Week (Oct. 5–11) has kicked off with up to 50% off kitchen, décor, fall fashions, and exclusive gift-card or bonus deals for Circle members.

Saatva is offering 20% off any order that includes a mattress through October 8 — a deal that can save hundreds on premium mattresses not sold on Amazon.

Home Depot is running a Fall Appliance Savings event, with discounts on refrigerators, washers, HVAC units, and seasonal tools — ideal for home upgrades heading into colder months.

Shop the VIP Sale at Macy’s and enjoy an extra 30% off fresh fall styles. Getting a jumpstart on holiday shopping? Take 15% off items in the beauty and fragrance category.

New card member? Lucky you! Take $60 off your next purchase, which we’re guessing will be today.

Find leggings, joggers, tops, and more. lululemon ‘We Made Too Much’ section has lots of goodies for you to add to your cart.

Stock up on denim, shirts, and more — while saving up to 50% off, including on sale items!

Grab bodysuits, coats, and tops at Aritzia. We found items up to 40% off!

We can’t get enough of Levi’s, especially when you can take an extra 40% off select sale styles.

Don’t ghost these bedding deals at Casper. We found deals galore, including up to 25% off mattresses and 30% off bedding bundles.

Run to Hoka for new running shoes. A ton of the retailer’s bestselling sneakers are 20% off right now!

Enjoy 30% off bedding bundles at Brooklinen. The sale is for only 48 hours, so don’t delay to stock up on new sheets, blankets, pillows — you get the picture.

Buffy’s fall bedding sale is live! Take 20% off sitewide.

Ready to ditch that sofa for a new one? Head over to Albany Park, where you can find options for up to 45% off as part of its fall sale.

The holiday season is cooking season, so Caraway Home is cooking up some deals. Enjoy up to 30% off select sets.

It’s time to sparkle. Aurate’s Anniversary sale has begun — 25% off, sitewide. Use promo code: BDAY.

Ten pairs of undies for $40? Don’t mind if we do — and you can too, at Victoria’s Secret fall sale.

Shop contemporary designer looks for up to 80% off at Saks Off Fifth. Take an extra 25% off sunglasses.

Use promo code SHOWFALL to take 40% off at J.Crew’s fall sale.

Dreaming of a new mattress? Head over to Bear, where you can find one for up to 35% off. Use code WKND.

Don’t sleep at the Autumn Slumber Sale at Avocado. You can score an organic mattress for 15% off.

We found gorgeous sales at Ulta Beauty, including 30% off K-Beauty products, select fragrances, and more.

Don’t book your next flight before visiting Monos. It’s offering 15% off everything, until Oct. 7, 9 pm.

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Your Prime Big Deal Days FAQs, answered

What is Prime Big Deal Days?

This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.

How long does Prime Big Deal Days last?

Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.

When does Prime Big Deal Days end?

Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.

Do you have to be an Amazon Prime member to shop?

Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Prime Day vs. Prime Big Deal Days: What’s the difference?

Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is it worth it?

We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

Looking for a headline-worthy haul? Keep shopping Post Wanted.

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For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

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