All the Easter eggs we saw at the Taylor Swift Spotify pop-up
Swifties, get ready to step into the life of a showgirl.
Spotify is celebrating Taylor Swift’s new album with a three-day activation at High Line Nine in New York City, and it’s free and open to all fans from Sept. 30 through Oct. 2 — the day before the record’s Oct. 3 release date.
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Page Six got a sneak peek at the pop-up on opening day, and in true TS style, it’s positively packed with Easter eggs. Below, some of the many we found tucked throughout “The Life of a Showgirl: A Spotify Experience.”
Orange door
Visitors enter the experience through a massive orange door that bears a striking resemblance to the one seen during Taylor Swift’s very last Eras Tour performance of “Karma” — the one that signaled the end of one era and the beginning of another.
Bathtub filled with flowers
A nod to the title character from the album’s “Hamlet”-inspired lead single, “The Fate of Ophelia.” In Shakespeare’s play, Ophelia descends into madness after her father, Polonius, is murdered by her lover, Hamlet. She ultimately drowns in a river surrounded by flowers.
“In Search of Ophelia” book
The third installment in a series written by Amelia Elizabeth Walden, this book follows aspiring actress Miranda Welch as she prepares to play Ophelia — all while caught in a love triangle.
Handwritten note
It’s worth noting that the emblem atop Swift’s stationery matches the letterhead she used for her letter announcing she’d successfully purchased her master recordings. It’s seen elsewhere throughout the Spotify pop-up, too.
Opalite marbles
Unlike real opal, opalite is a man-made glass with a similar milky, iridescent look — and it’s the title of Track 3 on “The Life of a Showgirl.”
Valentine’s Day card
As Page Six exclusively reported in February, Swift’s fiancé, Travis Kelce, went “all out” for Valentine’s Day earlier this year, showering Swift with six figures’ worth of gifts that included flowers, jewelry and clothes — plus “something extra personal,” as a source told us.
“He surprised Taylor with a handmade Valentine’s Day card,” the insider shared.
“Oftentimes it doesn’t feel so glamorous to be me”
We have a new lyric — and it’s right in line with what Swift shared about “The Life of a Showgirl” on Travis and Jason Kelce’s “New Heights” podcast in August.
“This album isn’t really about what happened to me onstage, it’s about what I was going through offstage,” she said at the time. “It’s the life beyond the show.”
“Keep It 100”
Speaking of “New Heights,” Travis had this to say of himself and Swift: “I’m 87 and she’s 13, and together we make 100. And we keep it 100.”
Padlock
For those curious, the combination on that lock was set to 1-2-1-2. What could possibly be coming on Dec. 12, one day before Swift’s birthday?!
“I heard you calling”
Yep, folks, that’s another likely lyric!
Sabrina Carpenter photo
Carpenter is featured on the title track of “The Life of a Showgirl.” She also served as one of Swift’s Eras Tour openers and made cameos alongside her during her New Orleans and Sydney shows.
13 key
In honor of the noted triskaidekaphile, Spotify sprinkled nods to Swift’s lucky number 13 throughout the pop-up.
Portraits of Eras Tour dancers
Swift’s devoted female dancers get their moment to shine in Spotify’s activation — but the men in the group, including Jan Ravnik and Kameron Saunders, are conspicuously absent from the lineup. It’s not called “The Life of a Showboy,” after all …
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