Victoria’s Secret CEO touts ‘unapologetically sexy’ lingerie



Victoria’s Secret is ready to be sexy again — and that’s nothing to be ashamed of, according to its new boss.

The iconic lingerie maker has added new items to a risqué underwear line which its CEO Hillary Super — tapped last year to fix the brand — describes as “very unapologetically sexy,” according to a report.

🎬 Get Free Netflix Logins

Claim your free working Netflix accounts for streaming in HD! Limited slots available for active users only.

  • No subscription required
  • Works on mobile, PC & smart TV
  • Updated login details daily
🎁 Get Netflix Login Now

Six years ago, the company distanced itself from its sultry Angels – even canceling their famous fashion show for five years – as it got swept up in the #MeToo movement and mired in the sordid Jeffrey Epstein scandal.

Victoria’s Secret is leaning into its original DNA. The 2014 fashion show, above. Dimitrios Kambouris

Now, Victoria’s Secret is leaning into its original DNA.

“The brand got a bit watered down,” Super told The Journal. “Decisions were made out of fear.”

Her predecessor Martin Waters, who surrendered the CEO seat to Super last year, frankly agrees. 

“At the time I took over, Victoria’s Secret was regarded as inappropriate and off-color and we had to correct those mistakes,” Waters told the paper. “Now, times have changed and I support what Hillary is doing.”

The Victoria’s Secret fashion show was canceled for five years. Getty Images for Victoria’s Secret
Hillary Super was named CEO of Victoria’s Secret last year. Stephen Lovekin / Shutterstock

The $6.2 billion company unveiled its Very Sexy campaign this summer, which includes garter belts, thigh high stockings, sheer body suits crotchless panties and lacy corset tops.

Still, the campaign also features plus size models. 

The Victoria’s Secret fashion show, which was reintroduced last year, may feature fewer supermodels when it airs on Oct. 15, Super suggested.

The latest Victoria’s Secret fashion show will be aired on Oct. 15. Matteo Prandoni/BFA.com / Shutterstock
With $6 billion in sales, Victoria’s Secret is the largest lingerie company in the world. Jimin Kim/SOPA Images / Shutterstock

“What is a modern Angel?” she told The Journal. “Does it have to be a supermodel? We are having those debates.”

Translation: Victoria’s Secret is not going back to being a brand that, according to critics, had ignored ordinary women for decades.

“The message is clear: we continue to embrace sexiness, but we’re evolving to serve our customers more holistically,” Super said on a recent earnings call.

Model Alessandra Ambrosio walks the runway at the 2005 show Getty Images

Les Wexner, the billionaire who built Victoria Secret into a juggernaut — but who also landed the company in the spotlight over his ties to Epstein — has also left the company.

“With a more pronounced political spectrum and open celebration of femininity in some circles, it’s no surprise that Victoria’s Secret is attempting to return to sexy,” Susan Scafidi, founder and director of the Fashion Law Institute, told The Post.


Let’s be honest—no matter how stressful the day gets, a good viral video can instantly lift your mood. Whether it’s a funny pet doing something silly, a heartwarming moment between strangers, or a wild dance challenge, viral videos are what keep the internet fun and alive.

Leave a Reply

Your email address will not be published. Required fields are marked *

Adblock Detected

  • Please deactivate your VPN or ad-blocking software to continue