Cracker Barrel reverses course on new logo, brings back ‘Old Timer’ after fan backlash
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
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“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
Cracker Barrel found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.
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