Shop the viral Abercrombie Denim Sale for 50% off ‘good jeans’

Hold onto your belt loops, denim lovers. Abercrombie just dropped what might be the most exciting wardrobe news of the season. Its Viral Denim Sale is officially on, with 30% to 50% off all jeans now through August 11.

That means your favorite cuts, washes and styles are suddenly way more affordable. Even better? The timeless retailer is throwing in free shipping and an extra 15% off if you use the code DENIMAF. It’s less of a sale and more of a denim celebration.

Meanwhile, over on the internet’s messier side, Sydney Sweeney’s “Good Genes” campaign with American Eagle stirred up more than just style envy. The cheeky play on words — “genes” versus “jeans” — sparked a backlash online, with some calling the ad tone-deaf and even “white supremacist adjacent.” Controversy aside, the campaign definitely got people talking (and stock prices rising…and President Trump tweeting), but it left some shoppers looking for a less flames-a-blazing place to buy their next pair.

Enter Abercrombie, stage left, with zero drama and 100% great jeans. No puns, no politics. Instead, you’re just grabbing seriously flattering denim that actually fits, feels good and makes you look like you have great genes, even if you skipped your last leg day.

This sale is a rare chance to grab cult-favorite pairs without the usual price tag — and without getting caught in the crossfire of the latest fashion scandal.

If you’re over denim ads that feel more like marketing stunts than style guides, Abercrombie’s offering a breath of fresh, uncontroversial air. Their jeans speak for themselves without the need for loaded wordplay or viral debates. Just great fabric, great fit and (for once) a really great deal.

So skip the drama and grab the denim. Whether you’re into vintage vibes, clean-cut classics, or a curve-hugging high rise, Abercrombie’s sale has a pair with your name on it. And, at prices that might make you want to stock up for fall.

With their effortlessly cool 10.5‑inch high rise and roomy 90s‑inspired leg, these vintage‑comfort stretch denims strike the perfect balance between relaxed nostalgia and modern polish. They’re crafted for a waist‑skimming fit that falls gracefully to a raw‑hem finish in every wash. A soft nod to retro ease, they deliver just the right amount of give, framing your silhouette with a laid‑back confidence that feels as timeless as it is chic.

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Effortless and elongating, the Signature Stretch Mid‑Rise Bootcut Jean sculpturally hugs the hips and thighs before flaring just enough below the knee to create a sleek, boot-friendly silhouette with a nostalgic nod to ’70s denim proportions. Wrapped in Abercrombie’s silky-stretch fabric, it drapes with both ease and polish, offering the rare luxury of a jean that feels like a second skin yet frames your form with enviable poise.

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Effortlessly renegade, these ultra‑loose denims sit low without apology, offering a slouchy cascade from hip to hem that simultaneously feels artfully undone and thoughtfully tailored — thanks to the drapey-yet-rigid cotton blend that molds to gravity with a heavyweight ease. It’s a defiant embrace of volume and texture, a “wear-now, worry-less” statement that flirts with 90s irreverence while looking newly intentional.

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We can’t forget about the rockin’ men’s denim on sale. With its mid-rise cut that snugly holds at the waist and hips before softly cascading into a timeless straight leg, this vintage-stretch denim feels like the perfect rediscovery of ’90s cool, nurturing both nostalgia and effortless polish. They’re constructed from a richly textured 99 % cotton and 1 % elastane blend, offering just enough give to flatter without ever losing its structured, broken-in character. It’s like the pair you’ve already worn in, but better.

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Infused with a utilitarian spirit, these athletic‑loose jeans celebrate form with generous space through the thigh and seat; they’re cut from canvas-like cotton with just enough stretch to keep movement effortless. Carpenter-style details like hammer loops, wide belt holders and patch pockets elevate them from casual to carry‑all essentials, merging laid‑back ease with rugged, modern flair.

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Featuring a sculpted high-rise waist that cinches delicately before flowing into a graceful wide leg, these jeans reinterpret the classic wide-leg silhouette with ease and edge. They’re unexpectedly light yet retain structured poise thanks to drapey rigid denim that moves with intention.

The Curve Love fit, which adds curated space around the hips without sacrificing the waistline, ensures a flattering silhouette that feels custom-made and effortlessly refined.

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Bold and beautifully unapologetic, these heavyweight rigid denim jeans carve a mid‑rise waist into a generous silhouette. They’re meticulously engineered to hug the hips then unfurl into a bootcut that’s equal parts structured and unrestrained (and for that, we love them).

Designed with Curve Love’s signature extra room through the thigh, they achieve that sought-after balance between comfort and sculpted ease, which is oh-so-flattering. It’s giving old-school bootcut appeal, but modernized.

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